MARKETING DIRECTOR

Roles & Responsibilities

• Develop and execute the company’s overall marketing strategy in line with business objectives.
• Lead, mentor, and manage the marketing team across digital, brand, communications, and product marketing functions.
• Oversee market research and analyze consumer trends, competitor activities, and industry insights to inform strategic decisions.
• Plan, manage, and monitor marketing budgets to ensure effective allocation of resources and strong ROI.
• Drive brand positioning, storytelling, and consistent messaging across all channels.
• Develop integrated campaigns across digital, social media, PR, events, and traditional platforms.
• Collaborate with sales, product, and senior leadership teams to align marketing initiatives with revenue goals.

Tell employers what skills you have

Market Research

Lead Generation

Budgets

Leadership

Advertising

Product Marketing

Social Media

Marketing Strategy

Marketing Communications

Marketing

Strategy

Demand Generation

B2B

Digital Marketing

Storytelling

Brand Awareness