Intern, Brand Strategy & Activation (lyf)

Job Description

Learning Experience and Journey:

• Learn about lyf, its brand strategy and how the brand is activated through different functions, which includes Brand, HR, Operations and Business Development.
• Experience, collaborate and observe the interaction of functions during brand execution.
• Understand the different typologies that is present within Singapore as well as through on-the-job training.

Developing skill sets through projects:

Brand

• Drive the operation strategy of a brand including defining brand activities calendar, creation of robust plans, identification of potential vendors for engagement.
• Assist to curate and develop guidelines for delivering brand promises and collaborating with different level of stakeholders to scale-up the brand.
• Research, analyze and evaluate the potential of commercial activities as a brand-building strategy for lyf.

Recruitment and Talent Attraction

• Develop brand assets and tactical plans for talent acquisition and development in line with brand standards and lyf digital strategy.
• Support ad hoc projects which focus on developing the brand within existing and new projects.

Job Requirements:

• Currently pursuing a degree in Business
• Analytical, detail-oriented, digitally savvy, and people-oriented
• Innovative and creative team player who is also independent and a self-starter – ability to navigate a dynamic organization.
• Demonstrates accountability and thrives in complex environments while effectively managing numerous tasks
• Self-motivated and energetic