Digital Marketing

We are looking for a culturally-aware and results-driven Digital Marketing Executive to develop, implement, and manage our digital marketing strategy targeting clients in mainland China and Chinese-speaking clients in Singapore. The ideal candidate will have hands-on experience with China's key digital platforms and a proven ability to generate B2B leads. You will be instrumental in building our brand presence, engaging prospective clients, and driving business growth from this key market segment.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy for the mainland China market, utilizing platforms such as WeChat (Official Accounts, Mini Programs), Baidu (SEO / SEM), Zhihu (知乎), and Douyin (抖音).
• Create, localize, and manage engaging content in fluent, business-proficient Mandarin Chinese for all our digital channels.
• Manage the company's WeChat Official Account, including content planning, publishing, community management, and lead nurturing.
• Plan and manage paid advertising campaigns on platforms like Baidu PPC and Tencent Ads.
• Conduct keyword research and optimize our online presence for the Baidu search engine (Baidu SEO).
• Establish Hao Bizcon's professional voice on B2B-relevant platforms like Zhihu to build authority and trust.
• Measure and report on the performance of all digital marketing campaigns, analyzing ROI and KPIs specific to the Chinese market.
• Monitor digital trends, competitor activities, and regulations within China to adapt strategies accordingly.

Qualifications and Skills

What We Offer