Growth Director, Paid Search

Growth Director, Paid Search

Responsibilities

• Lead and direct all paid search campaigns across major platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads.
• Drive the expansion of our user base globally for both web and app, focusing on achieving high-quality, high-volume growth and maximizing return on investment.
• Craft and implement cutting-edge paid search strategies
• Work closely with data science and SEO teams to ensure cohesive and integrated marketing strategies that align with business objectives.
• Provide hands-on leadership in campaign execution, optimization, and reporting, while also mentoring and developing a team of search specialists.
• Optimize large-scale, complex operations by utilizing industry-leading paid search methodologies, tools, and platforms to achieve superior performance.
• Proactively manage budget allocation and pacing across campaigns to ensure optimal ROI and the successful achievement of key performance indicators.
• Optimize creative assets, and improve conversion rates through the refinement of landing pages, ad copy, keywords, and audiences.
• Stay ahead of industry trends, search engine updates, and evolving finance user behavior to ensure campaigns remain competitive and highly effective.
• Conduct thorough competitive analysis and benchmarking to identify market opportunities and gaps within the financial sector, adjusting strategies as necessary.
• Partner with data and analytics teams to build dashboards, analyze performance metrics, and identify trends, ensuring all strategic decisions are informed by actionable insights.
• Prepare and present clear, comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders and leadership.

Requirements

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