Marketing & Communications Executive

Roles & Responsibilities

Marketing & Communications Executive

The Marketing & Communications Executive will support the Regional Marketing & Communications Manager in coordinating and executing 360-degree marketing strategies for the region. We are seeking a proactive and detail-orientated candidate with a strong desire for continuous learning, to play a vital role in driving brand growth in the Asia Pacific region.

Responsibilities

Support the Regional Marketing & Communications Manager in planning and implementing ATL and BTL campaigns in line with HQ’s directives, brand guidelines and objectives : -

• Support and oversee all digital platforms that are used as engagement touchpoints such as Brand websites in the region, the Brand’s E-Commerce platform and Brand’s SNS channels
• Conceptualize, plan and execute the strategy and content for the Brand’s SNS channels, including LinkedIn, Facebook and Instagram to build brand awareness
• Develop and execute the strategy and content for the GS9 Club platforms in the region, in collaboration with the appointed vendors
• Work closely with various partners on digital marketing campaigns (e.g. programmatic advertising) and monitor the effectiveness to optimise for future efforts
• Support in the execution of performance campaigns to drive and support the E-Commerce and O2O commerce
• Collaborate with retail partners on their advertising / communication campaigns, promotional events
• Plan, coordinate and collaborate with all internal and external stakeholders, including Sales and Retail team, vendors, caterers, and contractors for all activations to drive sales and footfall to the boutique
• Responsible for regular update of advertising print calendar, monthly Marketing Activities Report for submission to HQ, along with Media monitoring and updating of PR Reports
• Monitor industry trends and developments, customer behaviour, competitors’ campaigns and best practices, to identify growth opportunities, improvements to strategies and relevancy to our target audience
• Ensure activities are maintained within budget allocated, update monthly Expense Tracker and ensure compliance of financial regulations (i.e. submission of invoices for payment processing)
• Any other ad-hoc duties assigned to support the overall marketing team and business needs

Requirements

Tell employers what skills you have

Social Media

Marketing Communications

Marketing

Strategy

MS Office

Compliance

Project Management

Digital Marketing

Writing

Illustrator

Photoshop

Team Player

Facebook

LinkedIn

Brand Awareness