Executive, Social Media

Job Description

• Plan and publish content across cluster social media platforms, including copywriting, scheduling and basic asset coordination.
• Execute the social media content calendar in alignment with brand campaigns, property activations and seasonal initiatives.
• Support localisation of global and regional social media campaigns for the Singapore market.
• Manage day-to-day community engagement, including monitoring comments, direct messages and online feedback in a timely and professional manner.
• Coordinate with property teams to ensure accurate responses and service follow-ups where required.
• Assist in the creation of visual and video contents, including short-form videos, reels, photography selections, captions and asset organisation.
• Support social coverage of property events, launches, media visits and partnership activations.
• Work with creative agencies, designers and vendors to deliver social media assets on time and in accordance with brand guidelines.
• Track social media analytics, engagement metrics and campaign performance for weekly and monthly reporting.
• Monitor social listening insights and flag reputational or service-related concerns to relevant stakeholders.
• Maintain organised digital asset libraries, social templates and archived contents.
• Proofread and review social media posts and captions to ensure brand accuracy and clarity.
• Assist with influencer coordination, content tracking and deliverables monitoring.
• Support paid social campaign execution in collaboration with digital marketing teams where required.
• Prepare basic performance summaries and reports for internal review.
• Provide general administrative and coordination support for digital and content-related projects.
• Any other ad-hoc tasks as assigned.

Benefits

• Flexible benefits with comprehensive medical coverage for self and family
• Training and development opportunities
• Subsidised rates at Ascott serviced residences-
• Strong advocate of staff volunteerism
• Wellness programmes