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SPH Media
Manager, Web & Social MediaSPH Media • singapore, sg
Manager, Web & Social Media

Manager, Web & Social Media

SPH Media • singapore, sg
30+ days ago
Job description

Overall Purpose of The Job:

The Web and Social Media Manager will work with the Senior Brand Manager to develop and execute a social media strategy to strengthen our brand presence across SPH Media social media platforms and our corporate website. You are responsible for drafting, content planning, creation, execution, and performance analysis with a strong focus on driving engagement, brand awareness, and user experience.


Key Responsibilities:

Social Media

  • Develop and execute social media strategies aligned with overall brand and marketing goals
  • Manage day-to-day posting, scheduling, and community engagement across platforms (e.g. Facebook, LinkedIn, Instagram, YouTube)
  • Create, curate, and manage high-quality visual and written content tailored to each channel
  • Monitor trends, conversations, and competitors to optimise engagement and relevancy
  • Track and report on KPIs such as engagement, reach, growth, and conversions
  • Collaborate with content creators, designers, and influencers as needed

Website

  • Maintain and update website content, visuals, and functionality using CMS (e.g. WordPress)
  • Draft content and updates for the SPH Media corporate website in alignment with our message house to build brand affinity
  • Ensure optimal SEO performance through regular audits and updates (metadata, keywords, internal linking, etc.)
  • Analyse web traffic and user behaviour using tools like Google Analytics
  • Work closely with design and development teams to improve UX/UI and overall website performance
  • Support landing page creation for campaigns, product launches, and lead generation


Required Qualifications:

  • Bachelor's degree in Marketing, Communications, Digital Media, or related field.
  • 5 - 8 years of experience in social media management and web content administration.
  • Strong understanding of social media algorithms, content strategies, and audience engagement.
  • Proficiency with social media tools (e.g., Hootsuite, Sprout Social) and CMS platforms (e.g., WordPress, Webflow).
  • Knowledge of basic HTML/CSS is a plus.
  • Experience with SEO, Google Analytics, and basic graphic design tools (e.g., Canva, Adobe Creative Suite).
  • Excellent communication, organisational, and project management skills.


Required Competencies:

  • Strong writing skills that can engage audiences via the various platforms
  • Data-driven thinking and ability to influence and challenge the status quo
  • Strong communicator with proficiency in English and a second language
  • Advanced stakeholder management and presentation skills
  • Good time and project management skills, including the ability to work on multiple projects at the same time
  • Thrive in matrixed environments and is adept at influencing and coordinating with different stakeholders.
  • An excellent communicator and creative thinker
  • A self-starter who is analytical and meticulous
  • Video editing and motion graphic skills are a bonus
  • Experience with paid social campaigns and performance marketing
  • Familiarity with UX principles and A/B testing

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Manager, Web & Social Media • singapore, sg

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