Senior Executive / Assistant Manager, Marketing and Business Development (2-year Renewable Contract)

We are seeking an Assistant Manager, Marketing and Business Development to grow the brand equity and maximise revenue for Mount Faber Leisure Group's new and existing products and services, with a focus on F&B.

JOB DESCRIPTION

1. The Culinary Storyteller (Menu Design & UX)

• Vision Translation: Collaborate closely with the culinary team to translate the Chef’s vision into visually stunning physical and digital menus.
• Menu Engineering: Design layouts that are easy to navigate, and drive revenue.
• Brand Consistency: Ensure all collaterals are accurate and reflect each restaurant’s unique identity.

2. Digital Architect & SEO Strategist

• Website Management: Lead the day-to-day management of the Mount Faber Dining website, ensuring content is fresh and accurate.
• SEO Mastery: Implement on-page and technical SEO strategies to ensure our restaurants dominate search rankings.
• Conversion Optimization: Create effective online user journeys that turn visitors into reservations.

2. Social Media & Content Creator

• Social Identity: Plan, produce, and curate scroll-stopping content for the Instagram channel @mountfaberdining.
• Storytelling: Capture the magic of Mount Faber Dining experiences through high-quality photography, videography (on mobile phone), and copywriting.

3. Multi-Channel Campaign Lead

• Ideation to Execution: Deploy successful marketing campaigns across organic and paid channels (SEM, Social Ads, Email Marketing).
• PR & Events: Work with the Marcomms team to generate awareness through events and collaborations with media and KOLs.

4. Business Development & Partnerships

• Strategic Alliances: Partner with industry players, influencers, and agencies to scale our brand reach.

5. Analytics & Performance

• Consumer Insight: Analyse diner behaviours and market trends to recommend and present appropriate strategies to meet the department’s goals

JOB REQUIREMENTS

• Bachelor's Degree in Business, Marketing, or a related field.
• At least 5 years of experience in omni-channel marketing and social media content creation.
• Team player, adaptable, comfortable with changes and sensitive to trends.
• Passion for content creation and ability to work with culinary and service teams.
• Excellent verbal and written skills in English.
• Keen knowledge in F&B trends.