• Drive the Group's North American e-commerce project, the India expansion project, the EU e-commerce project, membership/loyalty from scope to implementation to operations in the Group, future APP design, refinement and launch, with a view to also leveraging e-commerce platforms and global delivery capabilities, and support the Group‘s non-China/ROW e-commerce operations and development;
• Supervising the day-to-day operations of the Group Companies’ e-commerce platforms, including product listings, pricing, promotions, and inventory management;
• Developing and executing e-commerce strategies to drive online sales and enhance the customer experience;
• Collaborating with cross-functional teams, including marketing, product, logistics, and IT, to ensure smooth e-commerce processes;
• Using key performance indicators (KPIs)such as traffic, conversion rates, sales, and customer satisfaction indecision-making;
• Optimizing the website for user experience, including navigation, search functionality, and mobile responsiveness;
• Managing relationships with third-party vendors, including payment gateways, logistics partners, and e-commerce platforms;
• Develop and implement a comprehensive global business development strategy to expand the Company's presence in key international regions (North America, India and the EU);
• Identify, negotiate, and close high-value partnerships with major international e-commerce platforms, third-party marketplaces, and local distributors;
• Track global market trends, competitive landscapes, and consumer behavior in target markets to identify new growth opportunities;
• Support the P&L for ROW e-commerce channels, monitoring annual sales targets and achieving growth through both direct-to-consumer (DTC) and marketplace channels;
• Coordinate with logistics, marketing, product, and legal teams to ensure compliance with overseas regulations, seamless inventory supply, and localized marketing efforts;
• Lead negotiations with overseas partners, ensuring favorable terms for shipping, commission, and inventory handling;
• Provide regular updates to senior management on expansion progress, revenue forecasts, and ROI metrics;
• Oversee localization strategy to operational, legal, and logistic compliance; and
• Ensure compliance with Group policies & procedures as well as local laws and regulations.
Requirements
E-COMMERCE DIRECTOR • D14 Geylang, Eunos, SG
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