SENIOR MANAGER FOR MARKETPLACE & QUICK-COMMERCE

Roles & Responsibilities

Job Summary

Lead the management and growth of e-commerce platforms by planning and executing targeted sales and marketing strategies. Drive customer engagement and sales conversion through data-driven insights and effective marketplace campaigns.

Responsibilities

• Manage and update website(s) by uploading products and coordinating website development to ensure accurate and appealing online presence
• Develop and implement sales and marketing strategies tailored for online marketplaces and e-commerce platforms such as Lazada, Shopee, and Shopify to achieve sales targets
• Plan and execute marketing campaigns on individual marketplaces to increase store exposure and drive sales growth
• Conduct market research on trends, audience behavior, competitors, and consumer journeys to inform marketing strategies and improve engagement and conversion rates
• Analyze customer insights and create detailed briefs to support new product development aligned with market needs
• Upload and maintain content on various online marketplaces, including product images, store banners, and descriptions, ensuring consistency and quality
• Participate actively in e-marketplace campaigns and promotions to maximize store visibility and sales performance
• Manage e-commerce site inquiries and customer comments promptly and professionally to enhance customer experience
• Review Google Analytics data to identify opportunities for improving conversion rates and optimize e-commerce performance using data-driven techniques
• Perform additional duties as assigned by management to support business objectives

Preferred competencies and qualifications

• Diploma in Business, Marketing, or related fields
• Minimum 4 years’ experience in developing and implementing digital marketing strategies
• Knowledge of various digital marketing channels to effectively reach target audiences
• Familiarity with web design, web development, and HTML to support website management (considered a bonus)
• Strong communication and interpersonal skills to collaborate across teams and engage customers
• Project management skills to coordinate marketing initiatives and meet deadlines
• Proficiency in verbal and written English to ensure clear communication
• Ability to work effectively under pressure and meet tight timelines

Tell employers what skills you have

Market Research
Shopify
Sales Growth
competitor comparisons
Audience Management
Banners
responding to customer inquiries
implementing online marketing strategies
Destination Marketing
Website Updating
Web Site Production
New Product Development