As a leading business school in Singapore and globally, Nanyang Business School competes with top business schools from around the world to attract applicants from diverse backgrounds to join its undergraduate programmes. The Senior Executive will report to the Assistant Manager of Marketing. The incumbent plays an important role and is responsible for supporting the team in implementing activities related to brand awareness and positioning, marketing of assigned programmes, and achieving the enrolment goals of the UG programme.
The incumbent will collaborate closely with the other team members by supporting marketing, student outreach and recruitment functions to attract the best students to apply and join NBS.
Key Responsibilities:
Logistics on Marketing and Admissions Strategies:
Manage an admissions role-based email account to handle and dispatch enquiries and communications from both internal and external stakeholders.
Assist the Asst Dean and Assistant Manager in working on marketing initiatives like social media posts and communication materials.
Assist the Asst Dean and Assistant Manager in keeping track of and analyzing competitors’ media communication movements and update the team accordingly.
Preparation of reports to management when required.
Key Requirements:
Degree in any field (Business or Marketing preferred)
1-2 years of relevant experience is advantageous
Proficient in MS suites of software
Able to multi-task
Outgoing and enjoy interacting with people
Candidates with previous experience in Institute of Higher Learning (IHLs) will have an advantage
Familiar with media strategy, channels, content marketing, and social media marketing
Experience in event marketing and management
Familiar with social media trends and what is engaging/relevant for the target segment (pre-University students both locally and overseas)
Proficiency in creating and designing social media posts and graphics by using tools like Canva
Proficiency in creating and editing short-form videos by using tools like Capcut
Creative
Excellent interpersonal and collaborative spirit
Strong oral and written communication skills, and comfortable in presenting to internal and external stakeholders
High results and achievement orientation
High level of integrity and credibility
Keen eye for detail
The following will be an added advantage:
Able to work after-office hours/ weekend when required during peak season
Enjoy meeting and connecting with young people
We regret that only shortlisted candidates will be notified.
Hiring Institution: NTUSenior Executive, Marketing, NBS Undergraduate Programme Office • NTU Main Campus, Singapore
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