AVP, Retail Bank Marketing

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If youre looking for a career where you can make a real impression join HSBC and discover how valued youll be. Whether you want a career that could take you to the top or simply take you in an exciting new direction HSBC offers opportunities support and rewards that will take you further.

Within International Wealth and Premier Banking (IWPB) we serve 41 million customers globally including 6.7 million who are international from retail customers to ultra high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBCs purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management Asset Management Global Private Banking Insurance and Chief Operating Office.

We are currently seeking a high calibre professional to join our team asAVP Retail Bank Marketing

In this role you will:

• Reporting to the Vice President Retail Marketing the job holder will be mainly responsible for implementing marketing strategies and activities through various strategic campaigns for the retail banking portfolio
• Support revenue growth of the Emerging Affluent (EA) segment for Banking Credit cards and loans via integrated Full Funnel data-driven marketing activities that increase awareness consideration and adoption of products amongst existing and new customers.
• Plan and deliver full funnel marketing approach across offline channels social media digital channels and affiliate partners that drive conversions
• Work with various creative media and digital agencies and manage and lead end-to-end campaign planning evaluation and reporting.
• Work independently to nurture and manage internal (business compliance legal group communications) and external (agencies production partners) stakeholder relationships and ensure alignment with business priorities
• Manage budget and track expenses in accordance with the departments guidelines
• Ensure all activities adhere to established marketing processes and policies and reinforce the brand values

To be successful you will need:

• Proven track record delivering marketing outcomes with strong digital marketing capability and experience driving social media engagement.
• Strong data analysis and insight development capability
• Strong communication skills & attention to detail.
• Able to take the lead on projects and strategy development and influence/ build relationships with stakeholders.
• Self-motivated pro-active and able to work under pressure
• Effective interpersonal and project management skills able to manage multiple stakeholders prioritize and deliver on multiple projects
• Results-oriented and well-organised

Opening up a world of opportunity
is committed to building a culture where all employees are valued respected and opinions count. We take pride in providing a workplace that fosters continuous professional development flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement which is available on our by The Hongkong and Shanghai Banking Corporation Limited.

Employment Type : Full Time
Experience: years
Vacancy: 1