Senior Manager, Marketing Mix Modeling Analytics

Description
Position Overview The Senior Manager Marketing Mix Modeling Analytics is a key contributor within Marriotts Enterprise Data Analytics & AI organization responsible for leading the development execution and interpretation of Marketing Mix Modeling (MMM) analyses. This role focuses on quantifying the impact of marketing investments across channels optimizing budget allocation and delivering actionable insights to inform strategic marketing decisions. This role alsofacilitates that continentlevel MMM insights are translated into hotellevel marketing actions enabling measurable pullthrough improved spend efficiency and stronger governance of Sales & Marketing investments. Working closely with marketing leaders and cross-functional teams the Senior Manager designs and implements MMM studies interprets complex model outputs and translates findings into clear actionable recommendations. The position partners closely with Continent Marketing Performance Analytics and Data Strategy teams to guide marketing investment decisions based on continent and market leveraging advanced statistical techniques and curated data assets this position ensures marketing strategies are grounded in robust data-driven insights and aligned with enterprise priorities. The Senior Manager combines deep expertise in MMM analytics with strong business acumen and exceptional communication skills to influence decisions and drive measurable impacthelping Marriott maximize marketing effectiveness and return on investment. Requirements & Qualifications

• Bachelors degree in Business Analytics Statistics or related discipline.
• At least 7 years of experience in analytics with a focus on marketing mix modeling or advanced marketing analytics.
• Strong statistical and analytical skills including experience building and interpreting MMM models.
• Ability to conduct ad hoc analyses and synthesize findings into actionable recommendations.
• Excellent written and verbal communication skills; detail-oriented and proactive with strong stakeholder engagement.
• Expertise in campaign attribution ROI analysis and incrementality testing.
• Familiarity with performance measurement frameworks and marketing analytics platforms.

Key Duties & Responsibilities

• Lead the design execution and interpretation of Marketing Mix Modeling projects to quantify the impact of marketing activities across channels.
• Analyze MMM outputs to uncover trends optimize budget allocation and support strategic decisions across business units.
• Translate model findings into insights and recommendations for business partners including hotels focusing on incremental value and ROI.
• Partner with Continent Performance Analytics & Data Strategy teams to ensure marketing spend is guided by continent priorities market needs and strategic growth objectives
• Support KPI definition customer health analysis and performance tracking using MMM methodologies.
• Execute analytics projects that deliver MMM-driven insights to support business decisions within a defined area.
• Partner with Marketing leaders and cross-functional teams to develop hotellevel tools or platforms that apply MMM insights to strengthen governance of Sales & Marketing expenses. This includes establishing guardrails to improve transparency consistency and accountability in Sales & Marketing expense decisions across hotels and markets.
• Review curated data and dashboards to identify trends anomalies and performance drivers relevant to MMM.
• Conduct ad hoc analyses to address emerging business questions and opportunities related to marketing effectiveness.
• Collaborate with business partners to define MMM analytical needs and priorities.
• Ensure accuracy and integrity of data used in MMM analyses and reporting.
• Communicate MMM insights effectively through presentations and executive-ready summaries.
• Manage multiple MMM projects simultaneously and prioritize based on business impact.
• Support development of KPI frameworks and measurement methodologies grounded in MMM principles.
• Prepare and present MMM findings to stakeholders in a clear concise and visually compelling format.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.

Required Experience:

Senior Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1