Regional Marketing Specialist, Asia Pacific

Sonova International • Singapore, Singapore, Singapore

3 days ago

Job description

Regional Marketing Specialist Asia Pacific

Sound connects us. At Advanced Bionics we believe everyone can enjoy a life filled with sound. For over 30 years weve been creating leading cochlear implant solutions that help people hear again or for the first time.

Across Asia Pacific we support surgeons audiologists recipients and caregivers across 16 markets through a mix of direct and distributor markets.

As Regional Marketing Specialist Asia Pacific you will support regional campaigns events digital initiatives and cross-functional marketing activities across the region. This is a hands-on role covering content adaptation digital support event execution operational coordination and AI-enabled marketing initiatives.

This role requires strong interest and hands-on capability in leveraging AI to enhance marketing effectiveness productivity and data-driven decision-making across APAC markets

Regional Marketing Operations
Execute regional campaigns product launches webinars educational programs and congress activities across APAC
Drive coordination of marketing timelines approvals asset adaptation and dissemination across APAC markets
Partner with APAC country teams and regional stakeholders with marketing requests coordination and campaign activities
Maintain the Voice of APAC by consolidating market insights campaign feedback and regional inputs to support planning and reporting to global stakeholders
Contribute to the development and execution of regional marketing initiatives aligned with APAC commercial priorities
Identify opportunities to improve marketing effectiveness and operational efficiency

Content Adaptation & Creative Support
Adapt and localize marketing materials including brochures presentations event assets email visuals and digital content
Develop regional marketing materials to address local and regional business needs where global assets require

Digital Marketing & Platform Support
Support management of regional digital platforms including websites email marketing webinars social media and digital resource libraries
Support lead generation and customer engagement activities through digital campaigns webinars email communications and regional marketing initiatives
Assist in deployment of digital campaigns and coordination of marketing activities across platforms
Manage webinar and event registration processes attendee communications and post-event reporting
Maintain digital assets and shared marketing repositories to support regional marketing execution

Events & Execution
Support planning and execution of regional congresses workshops webinars meetings and product launches
Coordinate event logistics attendee communications and marketing materials to ensure successful execution
Develop and coordinate congress-specific materials and exhibition asset
Drive post-event reporting follow-up activities and continuous improvement initiatives

AI-Enabled Marketing & Automation
Evaluate and support implementation of AI-enabled tools and workflows to improve marketing efficiency and effectivenes
Leverage AI-enabled tools and analytics to generate insights and enhance customer engagement
Support personalized engagement and lead generation initiatives using AI-enabled approaches
Monitor analyze and optimize marketing performance using data-driven and AI-enabled insights

Vendor Coordination
Coordinate with external vendors including event suppliers printers translation vendors and marketing production vendor
Coordinate vendor briefs timelines quality checks and invoicing

Cross-functional Collaboration
Collaborate closely with APAC marketing teams distributors Clinical Education & Training Sales and external vendors to support regional marketing activities
Support additional marketing projects and operational initiatives as assigned by the line manager

More about you:
Bachelors degree in Marketing Communications digital markteting business or related field with minimum 2-5 years minimum of relevant practical experience in marketing co-ordination digital marketing event management content adaptation or regional maketing roles.
Hands-on experience using AI tools for marketing ( content generation analytics automation). Understanding of how AI improves campaign performance and targeting.

Experience with Marketing automation CRM and reporting tools
Team-Player with strong communication abilities; strong interpersonal skills with ability to work successfully in an intensely collaborative environment with a broad range of people from culturally diverse backgrounds.

More about what we offer:
As one of the worlds leading hearing care providers headquartered in Switzerland were committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development and there are exceptional growth opportunities with individual development plans.

Sonova is an equal opportunity employer.
We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the marketplace. We guarantee every person equal treatment in regard to employment and opportunity for employment regardless of a candidates ethnic or national origin religion sexual orientation or marital status gender genetic identity age disability or any other legally protected status.

Required Experience:

Employment Type : Full Time
Experience: years
Vacancy: 1

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