Head of Marketing, Southeast Asia

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companiesfrom the worlds largest enterprises to the most ambitious startupsuse Stripe to accept payments grow their revenue and accelerate new business opportunities. Our mission is to increase the GDP of the internet and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyones reach while doing the most important work of your career.

About the team

Our APAC Marketing mission is to engage priority audiences through impactful and relevant marketing campaigns and events to drive growth in adoption of Stripes solution offerings across the region. Our South East Asia (SEA) Marketing mission is to partner closely with the Go-To-Market (GTM) organizationincluding Sales Sales Development Solutions Architects Partnerships and Policy teamsto accelerate Stripes growth across SEAs diverse and fast-growing markets. SEA is one of the most dynamic opportunities for digital commerce and financial infrastructure globally spanning a rapidly expanding digital economy across Singapore Indonesia Malaysia Thailand the Philippines and Vietnam. As the SEA Marketing Lead you will build and own the regional marketing function at one of the most consequential moments in Stripes APAC expansion.

What youll do

As the South East Asia Marketing Lead you will own an end-to-end marketing strategy for SEA driving pipeline brand awareness and revenue contribution across the regions priority markets and segments. You will operate as the SEA marketing owner partnering closely with Sales SDRs Solutions Architects Partnerships and Comms to design and execute programs that resonate with the regions unique market dynamicsfrom Singapore-headquartered enterprises expanding globally to high-growth digital startups and cross-border commerce players across emerging SEA markets.

Responsibilities

• Develop and own Stripes South East Asia marketing strategy aligning programs to regional GTM priorities across key markets including Singapore Indonesia Malaysia Thailand the Philippines and Korea.
• Drive measurable full-funnel impactpipeline creation deal acceleration customer acquisition expansion and long-term engagementacross the entire customer lifecycle journey for target segments and verticals in SEA.
• Build deep trusted partnerships with SEA Sales SDR and Solutions Architecture teams; co-develop market-specific GTM plans with sales leadership and ensure disciplined pipeline follow-through.
• Partner with APAC Demand Generation Product Marketing and Comms to develop locally relevant messaging content and campaigns tailored to executive buyers technical decision-makers and line-of-business leaders across SEA markets.
• Drive Stripe thought leadership and brand differentiation positioning the team as a strategic partner to internal and external stakeholders.
• Design and execute field marketing programsincluding account-based marketing (ABM) executive roundtables industry forums third-party conferences and curated field eventsat both regional and market level.
• Translate Stripes platform capabilitiespayments financial infrastructure APIs and ecosystem partnershipsinto locally differentiated value propositions that address SEA-specific trends regulatory environments and business models (e.g. super apps digital wallets cross-border commerce embedded finance).
• Build and nurture strategic regional ecosystems including technology partners industry associations VCs accelerators and media platforms to expand Stripes reach and influence across target segments and verticals.
• Track analyze and communicate program performance with rigor; continuously optimize programs for efficiency scale and revenue impact while contributing best practices to the broader APAC and global marketing playbook.
• Surface market intelligence on emerging industry trends competitive dynamics and whitespace opportunities to inform product positioning GTM strategy and leadership decisions for SEA.

Who you are

Were looking for someone who meets the minimum requirements to be considered for this role. Preferred qualifications are a bonus not a requirement.

Minimum requirements

• 8 years of relevant B2B marketing experience with a strong focus on field marketing demand generation ABM or integrated marketing including 5 years focused on South East Asia markets.
• Demonstrated ability to design and execute regional marketing strategies that deliver against full-funnel metrics including pipeline creation acceleration and expansion.
• Proven experience marketing to enterprise mid-market or high-growth startup customers across diverse SEA geographies with understanding of the regions economic cultural and regulatory environments.
• Hands-on experience with content development executive engagement programs vertical events ecosystem partnerships and multi-touch integrated campaigns.
• Strong cross-functional leadership and collaboration skills with a track record of working closely with Sales SDRs Solutions Architecture and regional stakeholders through joint planning and execution.
• Experience operating as a regional marketing owner while leveraging centralized demand generation product marketing and agency resources to scale programs efficiently.
• Proven ability to scale marketing impact through effective leverage of agency media and contractor resources.
• Solid understanding of CRM systems funnel reporting and data-driven marketing execution; familiarity with ABM frameworks and enterprise buying motions.
• Strong written and verbal English communication skills; proficiency in one or more additional SEA languages (Bahasa Indonesia/Malay Thai Filipino or Vietnamese) is a plus.
• Based in Singapore with willingness to travel across SEA markets as needed.
• Leverages AI tools to automate routine tasks build target lists and personalize outreach while maintaining rigorous standards for accuracy data privacy and brand alignment.

Preferred qualifications

• Experience marketing platform API-driven SaaS fintech or cloud-based solutions to enterprise or digital-native audiences in SEA.
• Strong understanding of SEA-specific digital economy trends fintech regulation cross-border commerce dynamics and embedded finance opportunities across key markets.
• Excellent program management skills with the ability to manage multiple complex market-specific initiatives across verticals and stakeholders simultaneously.
• Strong analytical capability with the ability to translate performance data into actionable insights and strategic recommendations.
• Experience working with industry associations consulting firms system integrators government bodies or ecosystem partners to amplify reach and credibility across SEA.
• Startup mentality: bias to action high adaptability and operational discipline in a fast-evolving high-growth environment.
• Creative resourceful and committed to operational and creative excellence.

Required Experience:

Director

Employment Type : Full Time
Experience: years
Vacancy: 1