Southeast Asia Brand Manager, Jean Paul Gaultier
The Opportunity
We are looking for a commercially driven and operationally strong Brand Manager to lead one of our prestige fragrance brands across Southeast Asia.
This role partners closely with JV markets and distributors to ensure best-in-class execution of global strategies across diverse SEA markets including Malaysia Indonesia Singapore Thailand Vietnam & Philippines. You will act as the bridge between Global Brand Teams and local markets ensuring brand equity is protected while delivering commercial growth.
What youll get to do
Brand Strategy & Planning
Lead regional brand planning and operational deployment across SEA JV/distributor markets.
Drive alignment between Global brand strategy and local market execution.
Lead the annual regional brand planning for the assigned brand including A&P allocation and launch phasing.
Partner with markets on monthly brand animation plans.
360 Launch & Go-to-Market Strategy
Lead the regional adaptation and planning of global marketing campaigns ensuring relevance to Southeast Asian consumers.
Develop and implement integrated consumer engagement plans across ATL BTL digital social and influencer touchpoints.
Partner with regional media and advocacy agencies to ensure executional excellence across the full marketing funnel from awareness consideration purchase loyalty to advocacy.
Coordinate with JVs/distributors to ensure launch readiness and on-time execution.
Post-Launch Review
Conduct structured post-launch evaluation across markets.
Evaluate A&P effectiveness and consumer engagement metrics and KPIs.
Monitor campaign performance and consumer conversions leveraging learnings and insights to optimize ongoing and future campaigns.
Forecasting & Pricing
Lead regional demand planning process in collaboration with local market partners.
Consolidate forecasts from JV/distributors and challenge assumptions where necessary.
Consolidate regional competitive pricing from local market partners and make recommendations for novelty pricing.
Retailer Management
Partner with Sales on key retailer negotiations.
Assist in developing retailer sell-in and launch presentations.
Provide recommendations on which regional retailer trade programs to participate in.
Key Interfaces
Global Brand team Sales Consumer Engagement Visual Merchandising Education JV/Distributors Key Retailers
Wed love to meet you if you have
Minimum 68 years of experience in marketing and brand management preferably within fragrances beauty luxury or FMCG.
Strong operational marketing background with proven 360 launch experience.
Experience managing A&P budgets and forecasting.
Highly analytical with strong business acumen.
Detail-oriented structured and execution-focused.
Proactive hands-on strong ownership and solutions-oriented.
Strong attention to details with a strategic big-picture perspective.
Excellent stakeholder management and presentation skills.
Experience working across Southeast Asia markets and distributors is highly advantageous.
Entrepreneurial mindset with the ability to thrive in a fast-paced environment.
We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role complete the application and our teams will get in touch if you are selected for an interview.
A few things youll love about us
- An entrepreneurial creative and welcoming work culture
- A range of learning and development opportunities
- An international company with plenty of opportunities to grow
- A competitive compensation & benefits package
Required Experience:
IC
Employment Type : Full-Time
Experience: years
Vacancy: 1