Head, Performance Marketing

We are looking for a highly-driven and motivated Head Performance Marketing to join our regional team. If you are looking for a place where you can make a direct impact then this may be the place for you! The ideal person for this role has a strong understanding of how paid performance marketing works across search and paid social channels brings a sharp eye for creative optimisation and thrives in a fast-paced and dynamic work environment. As a Head you will manage and develop a team while owning channel strategy and performance across 16 countries.

Whats On Your Plate

• Lead manage and develop a team of performance marketers setting direction coaching for growth and fostering a collaborative and inclusive environment

• Own the performance marketing strategy across APAC and Europe launching and optimising high-impact evergreen and integrated campaigns across paid search and paid social channels

• Own and manage channel budgets pacing spend against targets and reallocating toward the highest-ROI opportunities

• Drive creative optimisation across channels shaping ad creative strategy running creative testing and applying performance insights to improve relevance and efficiency

• Leverage AI and automation tools to streamline manual performance marketing workflows (campaign setup bid management reporting and creative iteration) freeing up time for strategy and experimentation

• Work cross functionally and cross regionally to develop launch and track high-impact evergreen and integrated concepts

• Determine areas of opportunity design and execute experiments and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition engagement and retention

• Track and maintain campaign performance and benchmarks to measure effectiveness of digital media gathering insights continuously to build best-in-class practices

• Measure analyse and report performance across your channels driving channel mix and budget decisioning

• Leverage data to produce analyses on media channel performance and ROI

Qualifications :

• 6 years of hands-on experience managing performance marketing campaigns (Web & App) across multiple major channels (Google Apple Meta or TikTok) with a proven track record of successful channel innovation

• Experience leading and developing a team with a management style that fosters collaboration open communication and mutual respect

• Direct experience with app performance marketing (e.g. Google App Campaigns Apple Search Ads) and/or paid social platforms (e.g. Meta TikTok); exposure across both search and social is a strong advantage

• Strong understanding of creative optimisationcreative testing iteration and using performance data to improve ad effectiveness

• Solid working knowledge of analytics tools (e.g. Google Analytics Adjust Appsflyer)

• Working knowledge of both pixel and mobile app measurement and tracking with the ability to resolve ad operations issues that affect campaign tracking and performance

• Proven track record of working with significant marketing budgets and optimising campaigns at scale

• Understanding of A/B testing multivariate testing and incrementality

• Highly analytical and structured thinking with a passion for numbers and problem-solving as well as a strong ability to think creatively

• Capable of handling multiple projects and tasks prioritising effectively and working independently in a fast-paced environment

• Strong interpersonal and communication skills suited for senior management

Additional Information :

• Think beyond one market: Own campaigns across APAC & Europe.
• Grow fast: Join a fast-moving company where your ideas can make a real impact.
• Great people great vibes: Work with a supportive manager collaborative team and colleagues from all over the world.
• Experiment & innovate: Test bold ideas challenge the status quo and shape our growth story.
• Best of both worlds: Enjoy a flexible hybrid way of working with time at home and in the office.
• Perks youll love: Food vouchers foodpanda perks wellness benefits and plenty more to keep you fuelled!

Remote Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1