Marketing Director

On behalf of one of its clients in the advertising industry the French Chamber of Commerce is looking for a strategic and hands-on Marketing Director to lead the marketing function and drive the companys B2B marketing strategy. Reporting to the Managing Director this role will oversee a multidisciplinary marketing team and play a key role in strengthening the companys market position supporting commercial growth and delivering high-impact marketing initiatives.

Key Responsibilities

• Develop and implement the companys B2B marketing strategy in line with business objectives and revenue targets.
  
• Lead coach and develop the marketing team while fostering a collaborative high-performing culture.
  
• Partner with senior leadership and commercial teams to define market positioning and support business development initiatives.
  
• Develop and maintain high-quality sales enablement materials including presentations product information case studies proposal templates and other marketing collateral.
  
• Analyze market trends customer insights and campaign performance to produce actionable recommendations and support business decisions.
  
• Create and oversee the production of marketing content including reports articles newsletters presentations digital content and promotional materials.
  
• Develop thought leadership initiatives to strengthen the companys brand awareness and industry reputation.
  
• Lead go-to-market strategies for new products services and business initiatives.
  
• Ensure consistency of brand identity and messaging across all marketing and communication channels.
  
• Establish efficient marketing processes manage multiple projects simultaneously and ensure timely delivery of initiatives.
  
• Collaborate closely with cross-functional teams to align marketing activities with commercial and operational objectives.
  
• Define and monitor key marketing performance indicators evaluate campaign effectiveness and continuously optimize marketing strategies based on results.
  

Requirements

Required Skills:

Bachelors degree in Marketing Business Communications or a related field (MBA or postgraduate qualification is an advantage). Minimum 10 years of B2B marketing experience ideally within the media advertising technology or a related industry. Proven experience partnering with Sales and commercial teams to drive business growth. Demonstrated experience leading and developing multidisciplinary teams. Strong strategic thinking with the ability to translate business objectives into effective marketing initiatives. Excellent communication presentation and stakeholder management skills. Strong analytical and project management skills with the ability to manage multiple priorities in a fast-paced environment. Commercially driven hands-on and results-oriented. Experience within the Singapore media/advertising market is an advantage.

Employment Type : Full Time
Experience: years
Vacancy: 1