Marketing Manager Emerging Markets,Asia

At Klaviyo we value the unique backgrounds experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If youre a close but not exact match with the description we hope youll still consider applying. Want to learn more about life at Klaviyo Visit see how we empower creators to own their own destiny.

About the Team and Role

China and Japan arent emerging markets in the way the label suggests - theyre sophisticated mature ecosystems that simply dont run on the same playbook as the rest of APAC. Different platforms different buying cultures different definitions of trust. Were looking for a Marketing Manager who understands that going deep in these markets is a different job entirely from running broad regional campaigns and whos genuinely excited by that depth rather than looking to generalise it away.

Youll own integrated marketing execution across the full funnel - SMB through enterprise - for China and Japan working closely with our Head of Marketing Asia to build and adapt campaign strategy for markets that each deserve their own thinking - not a translated version of what works elsewhere. Youll collaborate with Demand Generation Brand & Content Creative Services Field BDR Sales and Partnerships to make sure campaigns are built for how buyers in these markets actually discover evaluate and decide so that they move the pipeline as a result.

This is an individual contributor role. You wont have direct reports but youll need the judgement and stakeholder skills of someone who could.

Supervisory Responsibilities:

• None.

How Youll Make a Difference

• Plan and execute integrated marketing campaigns across China and Japan spanning paid organic lifecycle field ABM and partner marketing
• Build and adapt campaign strategy for local relevance - platform choices (e.g. WeChat Baidu LINE) buyer behaviour content format and competitive context differ significantly between China and Japan and campaigns need to reflect that rather than flatten it
• Partner with BDR Sales field partnerships and shared services teams to align campaign timing and messaging with market-specific pipeline goals and account priorities
• Work with Brand & Content and Product Marketing to identify where existing assets translate well and where new market-native content and localisation is needed
• Develop and execute co-marketing programs with local partners - campaigns in-market events and webinars - that drive demand and pipeline while showcasing our joint value proposition in China and Japan
• Activate partner-led marketing initiatives with the right tools content and guidance and champion the partner voice internally so collaboration keeps deepening
• Manage campaign calendars budgets and vendor relationships specific to China and Japan including local media and platform partners
• Track and report campaign performance by market and channel with a clear point of view on whats working what isnt and why
• Build and maintain a market-level measurement view in partnership with Marketing Analytics so decisions are grounded in data rather than assumption
• Bring forward recommendations on where investment should shift across China and Japan based on results
• Establish success criteria that inform resource planning campaign flighting and prioritisation across multiple stakeholders
• Represent the needs and constraints of these markets in global and regional campaign planning so strategy isnt built only from a US EMEA or broader APAC lens
• Stay informed on market trends and competitive dynamics in China and Japan bringing fresh thinking to how we and our partners show up
• Other related duties as assigned

Who You Are

• 5 years in partner marketing demand generation or regional marketing ideally with direct experience in China and/or Japan
• Comfortable owning campaigns end-to-end from planning through execution to reporting without a large supporting team
• Comfortable self-serving in a lean-resource environment - from copywriting basic design case study interviews to event execution - are part of the job here not someone elses
• Experience managing media budgets across multiple markets with a clear read on where spend is and isnt working
• Working knowledge of the platforms and channels specific to China and Japan (e.g. WeChat Rednote LINE X local social and search ecosystems)
• Able to read data and turn it into a recommendation not just a report. Familiarity with Tableau and Salesforce (or equivalent) preferred
• Ability to report performance against OKRs/KPIs to executive leadership translating market-level detail into a regional story
• Strong collaborator who can align global and local priorities without treating either as the default answer
• Organised enough to manage multiple stakeholders and timelines across two distinct markets and pragmatic about where to flex process versus where to hold the line
• Familiarity with the partner ecosystem in China and/or Japan - agencies technology and channel partners is a strong plus
• Knowledge of local publisher media landscapes in China and/or Japan
• Genuinely curious about what makes buyers different in China and Japan and willing to say so when a global or regional template doesnt fit
• Comfortable working async across timezones with a globally distributed marketing team
• Mandarin and/or Japanese language business proficiency ideal given the depth of market and cultural nuance this role requires

Klaviyo in APAC:

We are rapidly expanding our footprint in Asia-Pacific with our new Singapore Hub. Since launching here just six months ago we are already scaling fast aggressively building out our core GTM functions including Sales Pre-sales Business Development Customer Success Partnerships Marketing and People.

This is a true 1% done moment. While we build on the strong foundation of our Sydney presence our Singapore Hub offers the unique energy of a startup within a global company. We are looking for Driversbuilders who want to shape our local culture and define the future of Klaviyo in Asia-Pacific and Japan.

Aligned with our value of Always Learning we are looking for the leaders of the future. The headroom for growth here is massive. If you are insatiably curious and eager to accelerate your career Klaviyo provides the platform. Join us and help build something exceptional from the ground up.

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Required Experience:

Manager

Employment Type : Full Time
Experience: years
Vacancy: 1