Marketing Executive/ Senior Executive (Central) - WCDT

Roles & Responsibilities

Job Description

• Develop and execute marketing initiatives with a strong focus on achieving measurable business results, operational efficiency, and market impact.
• Plan marketing activities strategically to maximise effectiveness and generate sustainable business growth.
• Ensure the smooth and accurate execution of marketing campaigns, including proper coordination, communication, and information management.
• Monitor campaign performance through data analysis, evaluate outcomes objectively, and recommend continuous improvements.
• Identify key improvement opportunities by analysing performance metrics and market feedback to optimise future marketing strategies.
• Conduct market research to identify new business opportunities and assess growth potential within existing and emerging industries, including Research Institutions, Robotics, Biomedical, and Electric Vehicles.
• Manage and maintain the integrity of the company's CRM database while identifying opportunities to expand and strengthen the customer base.
• Engage with customers via phone, email, and face-to-face meetings to understand their needs and recommend suitable products or solutions.
• Support the sales team by preparing reports, analysing sales performance to uncover business opportunities, and providing administrative support when required.

Requirements

Skills

• Proficient in Microsoft Excel, with strong analytical and reporting capabilities.
• Familiarity with Power BI, Tableau, or Microsoft Power Automate is an added advantage.
• Excellent command of spoken and written English, with the confidence to communicate effectively with customers and prospects via phone, email, and face-to-face interactions.

Experience & Qualifications

• Bachelor's Degree in Marketing, Business, or a related discipline.
• 3–6 years of relevant marketing experience, preferably within a B2B environment.
• Proven track record in lead generation, marketing campaign planning and execution, and driving successful marketing initiatives.
• Demonstrated leadership potential with the ability to influence sales strategies, prioritise initiatives, and drive execution across teams.

Personal Attributes

• Proactive and resourceful, with a passion for identifying opportunities to improve sales performance and business growth.
• Naturally curious and analytical, with a desire to understand the root causes behind outcomes and continuously seek improvements.
• Purpose-driven and strategic, consistently questioning the rationale behind actions to ensure meaningful results.
• Customer-focused with exceptional service standards, capable of anticipating customer needs and delivering outstanding support.
• Self-motivated, hands-on, and able to take initiative with minimal supervision.
• Highly meticulous and detail-oriented, committed to accuracy and excellence by thoroughly reviewing completed work.
• Results-oriented, organised, and capable of managing multiple priorities in a fast-paced environment.

Wecruit Pte Ltd | 20C0270
Tew Jie Wei | R22106822

Tell employers what skills you have

Lead Generation
managing communication
Campaign Evaluation
Marketing Disciplines
Identifying New Business Opportunities
Monitoring Campaign Performance
Marketing
Biomedical
CRM Databases
Efficiency
Customer Communication
Office Automation
Reporting & Analysis
Building High Performance Sales Teams
Handle customer calls
Planning Marketing Campaigns