Data & Marketing Senior Executive (Central) - WCDT

Roles & Responsibilities

Job Description

• Develop and execute marketing initiatives that drive business growth, with a strong focus on efficiency, measurable results, and market impact.
• Plan marketing activities strategically by leveraging data and insights to maximize campaign effectiveness.
• Ensure smooth and accurate execution of marketing campaigns, including proper coordination and communication of information.
• Monitor campaign performance using key metrics, evaluate outcomes objectively, and recommend improvements for future initiatives.
• Identify opportunities for continuous improvement by analysing campaign results and market feedback.
• Conduct market research to identify new business opportunities and assess growth potential within existing and emerging industries such as Research Institutions, Robotics, Biomedical, and Electric Vehicles.
• Maintain and enhance the company's CRM database by ensuring data accuracy, integrity, and identifying opportunities to expand the customer base.
• Engage with customers through phone calls, emails, and face-to-face meetings to understand their business needs and recommend suitable solutions.
• Support the sales team by preparing reports, analysing sales data to uncover business opportunities, and providing administrative support when required.
• Collaborate closely with internal stakeholders to improve sales performance and marketing effectiveness.

Requirements

Skills

• Proficient in Microsoft Excel, with experience in data analysis and reporting.
• Knowledge of Power BI, Tableau, or Microsoft Power Automate will be an added advantage.
• Excellent command of spoken and written English, with confidence in communicating with customers and prospects via phone, email, and face-to-face interactions.

Experience & Qualifications

• Bachelor's Degree in Marketing, Business, or a related discipline.
• 3–6 years of relevant marketing experience, preferably within a B2B environment.
• Proven track record in lead generation, campaign planning and execution, and implementing successful marketing initiatives.
• Demonstrated leadership potential with the ability to influence sales strategies, prioritise business opportunities, and drive execution across teams.

Personal Attributes

• Proactive and innovative, with a strong desire to recommend ideas that improve business and sales performance.
• Naturally curious, with a passion for understanding the root causes behind business outcomes and identifying opportunities for improvement.
• Purpose-driven and analytical, consistently seeking to understand the rationale behind decisions and actions.
• Customer-centric mindset with exceptional service standards, able to anticipate customer needs and deliver a positive experience.
• Self-motivated and action-oriented, able to respond quickly and take ownership of responsibilities.
• Highly meticulous, detail-oriented, and committed to delivering accurate, high-quality work through thorough review and follow-up.
• Results-oriented, well-organised, and capable of managing multiple priorities effectively.

Wecruit Pte Ltd| 20C0270
Tew Jie Wei | R22106822

Tell employers what skills you have

Lead Generation
managing communication
Campaign Evaluation
Marketing Disciplines
Identifying New Business Opportunities
Monitoring Campaign Performance
Marketing
Biomedical
CRM Databases
Efficiency
Customer Communication
Office Automation
Reporting & Analysis
Building High Performance Sales Teams
Planning Marketing Campaigns