MARKETING EXECUTIVE

Roles & Responsibilities

Marketing Planning & Strategy

• Identify current market trends and customer preferences relevant to the company’s products and brands

• Support the planning and execution of marketing campaigns across all business arms with the sales team

• Prepare and maintain marketing content calendars aligned with key events, promotions, and product launches

• Ensure all marketing activities comply with brand guidelines and corporate identity standards.

Digital Marketing & Content Creation

• Manage and maintain the company’s social media platforms (Facebook, Instagram, TikTok, Google, etc.).

• Plan and execute digital campaigns, paid ads, and social content to drive awareness and engagement.
  

Branding, Events & Public Relations

• Liaise with media partners, influencers, and brand collaborators to increase exposure and engagement.

• Support the organization of marketing events, roadshows, open houses, and partnerships with lifestyle or industry platforms.

• Capture event highlights for use in social media, press releases, and internal communications.

• Maintain and update marketing collateral, product photos, and promotional materials.

• Ensure consistent visual presentation and messaging across showrooms and service centres.

Reporting & Performance Tracking

• Prepare monthly marketing performance reports, including campaign results, leads generated, and engagement metrics.

• Monitor ROI for marketing activities and recommend improvements to enhance effectiveness.

• Analyse data to identify trends and opportunities for future marketing initiatives.

Tell employers what skills you have

Press Releases
Market Research
Supporting Marketing Events
Brand Creation
Lifestyle
Microsoft Office
Advertising
Marketing Strategy
Market Analysis
Information Technology
Content Calendar
Marketing
Photography
Writing
Copywriting
Facebook
Adobe Photoshop