Digital Marketing Executive
Roles & Responsibilities
About the role
We are looking for a creative and data-driven Digital Marketing Executive to take ownership of content, campaigns, and digital growth across our brands. As part of our marketing team, you will enjoy a flat hierarchy where your ideas are valued, your voice is heard, and your work directly impacts thousands of customers every day.
Key responsibilities
Ideate, shoot, and produce engaging short-form video and visual content tailored for Instagram, TikTok, and Facebook
Plan and execute multi-brand marketing campaigns, seasonal promotions, and brand launches
Set up, monitor, and optimize paid social ads across Meta, TikTok, and Google Ads
Implement foundational SEO tactics to enhance website visibility and drive organic traffic on Google
Utilize modern AI tools to accelerate content ideation, copywriting, and creative workflows
Track key performance indicators (KPIs), analyze social media metrics, and refine strategies based on data
Manage and grow the digital presence across three distinct bakery brands while keeping a pulse on the latest industry trends
About you
Minimum Polytechnic Diploma or Degree in Marketing, Communications, Mass Media, Business, or a related field
Prior experience in content creation, social media management, or internship exposure in digital marketing is a plus
Hands-on experience shooting and editing mobile-first videos (TikTok, Reels, Shorts)
Strong familiarity with tools like Canva, CapCut, Meta Ads Manager, Google Analytics, or similar platforms
Highly proactive, organized, and adaptable to learning new digital marketing tools and AI capabilities
Exceptional written and verbal communication skills
Tell employers what skills you have
Instagram Marketing
Brand Campaign Management
Search Engine Optimisation (SEO)
TikTok
Seo Strategy
Copywriting
Video Editing
Team Player
Key Performance Indicators
Social Advertising