Marketing Executive (Content, Media & Activations)

Roles & Responsibilities

Company Overview

Headquartered in Singapore, Yiworks is an AI consultancy and professional services firm accelerating intelligent transformation for organizations and educators through enterprise AI advisory, specialized industry solutions, and AI capability building.

Job Summary

Drive content marketing and social media strategies to enhance brand presence across Singapore and regional channels. Manage media partnerships, execute offline brand activations, and optimize campaign performance through data-driven insights.

Responsibilities

• Develop and implement multimedia content and copywriting strategies to maintain daily brand presence and community engagement across Singapore and regional platforms
• Build and nurture relationships with local lifestyle and business media, publishers, key opinion leaders (KOLs/KOCs), and brand partners to support PR and content collaboration
• Plan, coordinate, and execute on-ground brand activations including pop-ups, showcase sessions, and community events, managing vendors, timelines, setup, and budgets
• Monitor and analyze campaign metrics such as reach, engagement, footfall, and conversion to inform ongoing marketing optimizations
• Communicate effectively in English and collaborate with cross-border teams, leveraging Mandarin skills as an asset for vendor coordination and alignment
• Utilize creative tools such as Canva, CapCut, or Adobe Creative Suite to produce engaging marketing materials
• Work autonomously in a remote environment while ensuring availability for local on-site event execution and client engagements

Required competencies and certifications

• Singapore Citizenship (SC) as a requirement for the role

Preferred competencies and qualifications

• Bachelor’s Degree or equivalent in Marketing, Communications, Business, Media, Arts/Humanities, or related disciplines
• 1–3+ years of experience in content marketing, social media, PR, or event coordination in agency or in-house settings
• Proficiency in bilingual verbal and written communication, with professional Mandarin considered an asset
• Strong creative intuition and hands-on experience with digital content creation tools

Other Information

Benefits

• Dedicated focus on a single premium client to foster ownership and avoid multi-client burnout
• Remote-first work model with high schedule autonomy, evaluated on deliverables and campaign outcomes
• Opportunities for accelerated career growth through direct collaboration with company leadership in a nimble team

Tell employers what skills you have

Key Opinion Leaders
Adobe Captivate
campaign metrics
Brand Activation
Timeline Development
Canva
Marketing
Vendor Management
community events
Event Sourcing
Relationships With Local Media
Increase Footfall
collaborate with external team
Engagement
Microsoft Publisher
implementing brand strategies