Social Media Marketing Executive

Roles & Responsibilities

Job Responsibilities

Social Media Management

• Develop and execute social media strategies to increase brand awareness, customer engagement, and online visibility.
• Plan, schedule, and publish content across Instagram, Facebook, TikTok, LinkedIn, and other relevant digital platforms.
• Maintain a content calendar to ensure consistent and timely communication aligned with marketing objectives and brand guidelines.

Content Creation

• Create engaging and creative content, including social media posts, short-form videos, reels, graphics, and promotional materials for the company's FMCG and food brands.
• Write compelling captions and marketing copy that resonate with target audiences.
• Work closely with internal teams to develop creative assets that support product launches, promotional campaigns, and seasonal marketing activities.

Community Engagement

• Monitor and manage the company's social media platforms by responding to comments, messages, and customer enquiries in a timely and professional manner.
• Foster positive online communities and enhance customer engagement through meaningful interactions.

Digital Marketing & Campaigns

• Coordinate influencer collaborations, brand partnerships, and user-generated content initiatives.
• Support the planning and execution of digital marketing campaigns and social media advertising.
• Monitor social media trends, emerging platforms, and competitor activities to recommend new ideas and opportunities for audience growth.

Analytics & Reporting

• Track campaign performance using social media analytics and reporting tools.
• Prepare regular reports on key performance indicators (KPIs), audience engagement, campaign effectiveness, and recommendations for continuous improvement.

Requirements

• Diploma or Bachelor's Degree in Marketing, Communications, Business, Digital Marketing, or a related discipline.
• At least 2 years of relevant experience in social media management, digital marketing, or content creation.
• Strong copywriting, communication, and storytelling skills.
• Hands-on experience managing business social media accounts across multiple platforms.
• Familiarity with social media scheduling and analytics tools.
• Proficiency in Canva, Adobe Photoshop, CapCut, or other graphic design and video editing software.
• Creative, detail-oriented, and able to manage multiple projects in a fast-paced environment.

Tell employers what skills you have

Communication
Content Creation
Marketing Disciplines
Product FMCG
Graphics Software
Content Strategy
Social Media Management
Social Media Accounts
Develop Brand Awareness
Written Communication
Digital Content Platforms
Online Marketing
Working alongside Product Teams
Scheduling Tools
Copywriting
Social Media Marketing
Project Time Management
Brand Communication Strategy
Marketing Copy
Adobe Photoshop