Performance Marketing Specialist

Roles & Responsibilities

Job Summary

Lead and manage pay-per-click (PPC) campaigns across search engines and social media platforms to drive business goals. Develop targeted marketing strategies, optimize campaign performance, and collaborate cross-functionally to maximize client ROI.

Responsibilities

• Develop, implement, and manage PPC strategies across major search engines (Google, Bing) and social media platforms (Facebook, Instagram, TikTok, LinkedIn, Spotify) to maximize campaign effectiveness
• Take full ownership of paid search and paid social campaigns to achieve key performance indicators and business objectives
• Design keyword strategies, audience targeting, ad copywriting, creative direction, display ads, and structure effective ad groups for marketing campaigns
• Prepare detailed campaign and marketing proposals tailored to client needs
• Manage day-to-day PPC account operations on platforms including Google Ads, Bing Ads, Facebook/Instagram Ads Manager, TikTok Ads, and LinkedIn Campaign Manager
• Track, measure, and analyze campaign data to identify optimization opportunities aligned with client objectives and improve ROI
• Utilize Google Tag Manager, Google Analytics, and other tracking tools to accurately measure campaign performance and user behavior
• Ensure websites and landing pages follow UX/UI best practices and are optimized to maximize conversion rates
• Provide daily campaign updates and alerts, and prepare weekly and monthly performance reports with insights and actionable recommendations for internal teams and clients
• Collaborate with Account Management, Sales, Graphics, and Web teams to enhance client support and elevate search and social campaign performance

Required competencies and certifications

• 2–3 years of hands-on experience managing PPC campaigns across Search, Display, and Social platforms
• Strong working knowledge of Google Ads, Facebook/Instagram Ads Manager, TikTok Ads, LinkedIn Ads, and other major ad platforms
• Proficient in running various campaign types including Search, Display, YouTube, and Remarketing
• Experience with Google Tag Manager, Google Analytics, and other tracking tools
• Strong analytical skills to interpret data and translate insights into actionable strategies
• Excellent written and verbal communication skills
• Ability to work independently, meet deadlines, and manage multiple campaigns simultaneously
• Performance-driven mindset with effective problem-solving abilities
• Positive attitude, detail-oriented, and customer-focused

Preferred competencies and qualifications will be a plus

• Experience with Adobe Creative Suite (Photoshop, Illustrator) to support creative campaign development
• Certification in Google Ads, Google Analytics, Facebook Blueprint, or related platforms to demonstrate proficiency and industry knowledge

Tell employers what skills you have

Account Management
Google Tag Manager
Google AdWords
Marketing Strategy
Targeting
Marketing
Online Marketing
Multitasking
Project Management
Attention to Detail
Social Media Marketing
Graphics
Facebook
Google Analytics
PPC
LinkedIn
Web Analytics