SOCIAL MEDIA MARKETING EXECUTIVE

Roles & Responsibilities

Job Summary

We are seeking a creative and results-driven Social Media Marketing Executive to develop and manage engaging content and campaigns that boost brand awareness for our hair care products across multiple social media platforms.

Responsibilities

• Develop and manage engaging content for Instagram, Facebook, YouTube, TikTok, and other social media platforms to increase audience engagement
• Generate and execute content concepts, including writing scripts, shooting videos, and editing to produce high-quality marketing materials
• Plan and execute targeted social media marketing campaigns to promote hair care products and drive brand visibility
• Create innovative promotional ideas that enhance brand awareness and customer interest
• Monitor social media trends, analyze audience engagement, and evaluate campaign performance to optimize marketing strategies
• Collaborate with influencers and content creators to expand reach and strengthen brand presence
• Prepare regular reports analyzing social media performance metrics to inform decision-making

Preferred competencies and qualifications

• Graduate in Marketing, Mass Communication, Business, or a related field
• Minimum 1–3 years of relevant experience in social media marketing
• Strong communication and creative skills demonstrated through content development and campaign execution
• Knowledge of social media platforms, content creation techniques, and digital marketing tools

Tell employers what skills you have

Generating Brand Awareness
Audience Analysis
Content Creation
Script Writing
Social Media Monitoring
Video Shooting
Promoting Brand Awareness
Marketing Campaign Strategy
TikTok
Producing Marketing Material
Social Marketing Campaigns
Social Media Measurement
YouTube
Social Media Marketing
Facebook
Public Engagement