WFH Marketing Executive

Roles & Responsibilities

Key Responsibilities

Content Strategy and Planning

• Develop and maintain monthly content calendars across all digital platforms

• Plan campaigns around festive seasons, product launches, promotional periods and key marketing events

• Assist in planning and filming content for TikTok, IG Reels, YouTube Shorts, etc.

• Work with team to storyboard and shoot engaging product videos and behind-the-scenes stories

• Coordinate with influencers and manage user-generated content when needed

• Leverage AI tools to generate content ideas, campaign concepts, content briefs and marketing plans

Copywriting & Social Media Management

• Draft social media captions, product descriptions, emails, and campaign headlines

• Schedule and post across platforms (TikTok, Instagram, Facebook, EDM)

• Monitor engagement and trends to optimize content

Live Commerce

• Plan and coordinate TikTok Live and Shopee Live sessions

• Work with livestream hosts, affiliates and creators

• Prepare livestream scripts, promotioxnal mechanics and vouchers

• Support live operations, moderation and post-live reporting

• Analyse livestream performance and recommend improvements

E-Commerce Management & Sales Optimization

• Upload and maintain listings on platforms like Shopee, Lazada, Shopify, etc.

• Track campaign performance, product views, and conversion rates

• Suggest ways to optimize listings and improve customer experience

Social Media & Content Creation

• Create engaging content for TikTok, Instagram, Facebook and other social platforms

• Write compelling captions, product descriptions, EDMs and marketing copy

• Use AI tools to accelerate copywriting, ideation, scripting and content optimisation

• Stay updated on social media trends and recommend new content opportunities

• Assist in editing videos and designing simple visuals using Canva, CapCut, or Adobe tools

• Maintain branding consistency across all platforms

• Resize and adapt creatives for different channels (IG Story vs. FB Ad etc.)

Campaign & Promotional Planning

• Plan and execute online campaigns across multiple sales channels

• Coordinate platform campaigns such as Double Digit Sales, Payday, Flash Deals and Brand Campaigns

• Use AI to develop campaign concepts, promotional copy, visual ideas and customer messaging

• Collaborate across departments to ensure timely campaign execution

Design & Marketing Collateral

• Design marketing content and visual assets for digital and physical channels

• Create and adapt packaging designs for new and existing products

• Design promotional materials such as postcards, flyers, posters, banners and point-of-sale (POS) collateral

• Develop visuals for campaigns, product launches, events and promotional activities

• Maintain consistent branding across packaging, digital content and physical marketing materials

• Resize and adapt designs for different platforms and formats

• Work with the team to develop creative concepts and translate ideas into final marketing materials

Tell employers what skills you have

Social Media Content Strategy
Collateral
Facebook Ads
Creative Concept Development
TikTok
Design of campaigns
Packaging Design
Brand Consistency
Responsive Design
Digital Marketing Materials
development of new channels
Copywriting
Flyers
Creative Video Editing
Ideation
Marketing Copy