Marketing & Lead Generation

Roles & Responsibilities

Industry: Ready-Mixed Concrete / Construction
Work Arrangement: Flexible / Work From Anywhere
Salary: Will be based on the KPI measurement

We are looking for a proactive and resourceful Marketing & Lead Generation to support our ready-mixed concrete business.

This is a flexible work-from-anywhere position. However, the candidate will be required to attend the office as and when needed for meetings, reporting, discussions and other work requirements.

Key Responsibilities

• Research and identify new and upcoming construction projects in Singapore.
• Search BCA and other relevant construction/project sources for potential business leads.
• Identify and collect useful project information, such as: Project name and location Main contractor / subcontractor, Developer Project status, Contact person, Contact number and email address
• Identify contractors and companies that may require ready-mixed concrete.
• Build and regularly update a database of projects, contractors and potential customers.
• Conduct cold calls to introduce our company, products and services.
• Follow up with existing or inactive customers who have stopped ordering and identify any new or upcoming requirements.
• Carry out marketing and lead generation through phone calls, email and WhatsApp.
• Send company introductions and marketing information to relevant contractors and project contacts.
• Follow up with potential customers to identify opportunities for quotations or further sales discussions.
• Pass qualified leads and potential business opportunities to the Sales team for follow-up.
• Maintain proper records of all leads, contacts and follow-up status.
• Submit regular lead generation and marketing activity reports to management.

KPI / Performance Measurement

Performance will mainly be measured based on:

• Number of qualified leads generated
• Number of new construction projects identified
• Number of new contractors / potential customers identified
• Number of relevant decision-maker/contact details obtained
• Cold calls, emails and WhatsApp marketing activities completed
• Number of inactive/existing customers successfully re-engaged
• Number of qualified opportunities passed to Sales
• Quality and accuracy of lead information
• Follow-up progress and reporting

Requirements

• Experience in lead generation, marketing, telesales, business development or sales support is preferred.
• Construction, ready-mixed concrete or building materials industry experience will be an advantage.
• Good at online research and finding potential business opportunities.
• Comfortable making cold calls and contacting new customers.
• Able to communicate professionally through phone, email and WhatsApp.
• Self-disciplined and able to work independently with minimal supervision.
• Must be responsive and provide regular progress updates.
• Able to attend the office as and when required for meetings, reporting or work discussions.
• Basic Microsoft Excel skills for maintaining project and lead databases.

Tell employers what skills you have

Sales & Marketing
Project Database Management
Identify New Customers
construction industry
Organisation of Meetings
Ready Mix Concrete
Responsive Design
Cold Calling Experience
Construction Project
Project Marketing
sales calls
business leads
Business Development
Communicating with end users
Able To Work Independently
Online Market Research