Audience Growth and Distribution Specialist, Lianhe Zaobao [2 year Contract]

Roles & Responsibilities

LianheZaobao (LHZB) is Singapore’s leading Chinese-language news publication inSingapore. As LHZB continues to strengthen its offerings and to extend ourreach to English-speaking audiences, we are looking for an Audience Growth andDistribution Specialist to help manage our social media platforms.

Youshould be well-versed in the latest social media trends, familiar with socialmedia video production workflows and the multiple platforms including, but notlimited to, Facebook, Instagram/Threads, YouTube, X, TikTok and LinkedIn.

You will beresponsible for the following:

● Curateand/or produce social-centric content, including social cards and short-form videos using toolssuch as Canva, Capcut and AI-assisted creative tools

● Applysocial media best practices to optimise content performance across platforms

● Developplatform-specific templates to streamline and enhance efficiency in socialcontent production

● Monitor and analyse social mediaperformance data using tools such as Echobox, Sprout Social and GoogleAnalytics, to provide insights and recommendations for improvement

● Build andfoster strong relationship/engagement with social media audiences to grow reachand presence

This is a 2-year contract with apossibility of renewal based on performance and organisational needs.

Requirements

● Degree inrelevant discipline; at least 6 years of relevant experience in social mediamanagement and/or digital marketing preferred

● Strong command in English,and basic proficiency in Chinese, both written and spoken

● Abilityto use analytics and insight tools e.g. Google Analytics, CrowdTangle, toevaluate performance and track trends

● Passionateabout current affairs and the social media landscape

● Self-motivatedand able to work independently and also, connect with people and collaborate asa team

● 5 day work week on roster [inclusive of 1weekend day],working hours: 1500 to 0000.

Tell employers what skills you have

Social Media Presence
Social Media Monitoring
Current Affairs
Video Production
Renewals
Social Media Development
Media Platforms Management
Social Media Management
YouTube
Language Skills
Facebook
Google Analytics
Digital Insight & Analytics
Track and Field
Artistic Programming
Able To Work Independently