Sales & Marketing Executive

Roles & Responsibilities

Responsibilities:

Inbound & Outbound Sales

• Handle inbound sales enquiries across voice, chat, and email channels– qualifying prospects, understanding needs, and recommending suitable products or services with empathy and accuracy.
• Execute structured outbound calling programmes (cold, warm and follow-up campaigns) to generate leads, re-engage lapsed customers, and close sales against monthly revenue targets.
• Apply consultative selling techniques to identify upsell and cross-sell opportunities within existing customer accounts.
• Manage end-to-end sales cycle from initial engagement through negotiation to closure and post-sale follow-up.
• Meet and consistently exceed individual sales KPIs including conversion rate, average revenue per sale, and contact rate.
• Accurately document all sales interactions, customer data, and pipeline stages in real time.

Marketing Campaign Execution

• Execute outbound marketing campaigns including seasonal promotions, product launches, and targeted retention drives via phone, email, SMS, and digital channels.
• Collaborate with the marketing team to deliver campaign messaging consistently and on schedule, ensuring alignment with brand voice and client guidelines.
• Participate in the design and A/B testing of sales scripts, email templates, and call-to-action messaging to optimise campaign conversion rates.
• Conduct database segmentation and lead list preparation for targeted campaign outreach, ensuring data accuracy and hygiene in compliance with PDPA.
• Track campaign performance against targets; provide regular updates and post-campaign analysis with actionable insights.

Lead Generation & Pipeline Management

• Source, qualify, and manage inbound leads generated through digital channels (web forms, social media, chatbot handoffs) and offline referral programmes.
• Maintain a healthy and up-to-date sales pipeline in the CRM, ensuring timely follow-up and accurate opportunity forecasting.
• Identify new market segments and prospect pools through research, industry networking, and analysis of call disposition data.
• Collaborate with the digital marketing team on SEM/SEO-led lead generation campaigns and ensure seamless lead handoff processes.

Customer Relationship Management & Retention

• Build and maintain strong relationships with existing customers to drive loyalty, renewal, and referral behaviour.
• Proactively identify at-risk accounts through CRM signals and initiate retention conversations with appropriate value propositions.
• Conduct post-sale satisfaction check-ins and gather feedback to improve service quality and identify further sales opportunities.
• Handle customer objections professionally, applying structured objection-handling frameworks (e.g., LAER —Listen, Acknowledge, Explore, Respond).
• Escalate complex customer issues to senior team members or the Quality Assurance (QA) team while maintaining customer rapport and continuity.

Digital & Social Media Engagement (Supporting Role)

• Support the creation and scheduling of content for social media channels (LinkedIn, Facebook, Instagram) aligned to campaign calendars.
• Monitor brand mentions, respond to social media enquiries within defined SLAs, and escalate sentiment concerns to the marketing manager.
• Assist in generating leads via LinkedIn outreach, email marketing platforms (e.g., Mailchimp, HubSpot), and other digital tools.
• 6. Reporting, Analytics &Continuous Improvement
• Prepare and submit daily, weekly, and monthly performance reports covering sales activity, pipeline status, and campaign outcomes.
• Analyse personal and team call data(e.g., conversion funnels, drop-off points, objection trends) to identify improvement areas.
• Participate actively in team briefings, coaching sessions, and continuous improvement initiatives proposed by team leaders.
• Share market intelligence, customer feedback, and competitive insights with the marketing and product teams to inform strategy.

Any other ad-hoc duties that may be assigned from time to time.

Requirements:

• Diploma or Bachelor’s Degree in Business Administration, Marketing, Communications, Mass Communications, or related discipline.
• 1 to 3 years of experience in sales, customer service, telemarketing, or business development are preferred.
• Prior experience in a contact centre, BPO, insurance, banking, telco, or retail environment will be advantageous.
• Possess good communication and interpersonal skills.
• Able to work independently and with a team.

Other Information:

• Monthly basic salary ranges of $3,000 to $6,500
• 5 days work-week (Mondays to Fridays)
• Official working hours are from 8.30am to 6pm
• Workplace is at 203 Henderson Road, Henderson Industrial Park, #10-13 Wing A, Singapore 159546

Tell employers what skills you have

Teamwork
Sales Monitoring
retail KPIs
outbound sales
Empathy
Marketing Disciplines
Retail Environment
Interpersonal Skills
Achieving Sales Targets
Execute Marketing Campaigns
Sales Cycle Management
Scheduling
Consultative Selling
BPO