Marketing Executive

Roles & Responsibilities

Job Description & Requirements

Build and strengthen the company’s digital and brand presence through social media, content marketing, SEO, search optimisation and performance-driven marketing campaigns.

Responsibilities

• Manage and grow social media platforms including Instagram and, Facebook ensuring consistent branding and content direction
• Plan and create engaging content including posts, videos, visuals and marketing materials
• Develop and execute digital marketing campaigns to increase brand awareness, website traffic, enquiries and customer acquisition
• Manage SEO and website optimisation, including keyword research, keyword ranking, content gap analysis, meta tags, page structure, internal linking and image optimisation
• Conduct regular website and SEO audits to identify areas for improvement in search visibility, content and user experience
• Monitor Google search performance, website traffic, keyword performance and campaign results
• Analyse marketing data, leads, conversion performance and ROI, and prepare reports with recommendations for improvement
• Optimise existing website and marketing content based on search trends, customer behaviour and performance data
• Support Google-related digital marketing activities, including search optimisation and coordination of paid search campaigns where required
• Track KPIs and evaluate campaign effectiveness to improve traffic, engagement, lead generation and conversion
• Stay updated on competitors, search trends, social media trends and digital marketing developments
• Coordinate with internal teams and external vendors/agencies to ensure marketing activities support overall business objectives

Requirements

• Diploma or Degree in Marketing, Communications, Digital Marketing or related field
• Minimum 3 years of relevant digital marketing, SEO, content or social media experience
• Hands-on understanding of SEO, keyword research, Google search, website optimisation and digital performance analysis
• Able to understand and analyse marketing metrics such as traffic, rankings, leads, conversion and ROI
• Experience with website content/CMS such as WordPress is an advantage
• Skilled in content creation and editing tools such as Canva, CapCut or equivalent
• Strong understanding of social media platforms and digital trends
• Creative, analytical, proactive and detail-oriented
• Able to work independently and manage multiple marketing activities simultaneously

Tell employers what skills you have

Market Research
Promoting Brand Awareness
Videography
Search Engine Optimisation (SEO)
building images
Search Analysis
Social Media Management
Canva
Coordinating Marketing Activities
Attention to Detail
Photography
Content Development and Strategy
Report Generation
Content Editing
Web Content
Content Writing
Social Media Marketing
Website Optimization
Website CMS
Marketing Performance Metrics