Digital E-Commerce Manager (Hotel)

Roles & Responsibilities

The Digital E-commerce Manager is responsible for driving online revenue, direct bookings, and digital performance for the hotel. The role works closely with Revenue Management, Reservations, Sales, Marketing, and Accor/Ennismore Corporate Digital teams to optimize the hotel’s digital presence, improve conversion, maximize revenue opportunities, and leverage data and AI-driven insights to enhance commercial performance.

Key Responsibilities

Direct Booking Strategy

• Drive growth of direct bookings through thehotel website.
• Improve the website booking journey andconversion rate.
• Develop and execute campaigns to encourage gueststo book direct.
• Partner with Corporate Digital teams on directbooking initiatives and best practices.

Website & Content Management

• Manage website content, promotions, packages,offers, and landing pages.
• Ensure content accuracy and alignment with brandstandards.
• Work with Accor/Ennismore Corporate teams onwebsite enhancements and digital initiatives.

Digital Marketing

• Plan and manage paid digital campaigns (GoogleAds, Meta, display advertising).
• Coordinate SEO and SEM activities.
• Support email marketing campaigns and customerdatabase initiatives.
• Monitor campaign performance and optimize returnon investment.

Ecommerce & Distribution

• Ensure online rates, packages, and promotionsare accurately displayed across all channels.
• Work closely with Revenue Management on pricingstrategies, offers, and digital merchandising.
• Manage OTA performance and coordinatemerchandising opportunities with partners such as Booking.com, Expedia, Agoda,and Trip.com.
• Collaborate with Corporate Digital andDistribution teams on channel strategies and initiatives.

Analytics & Reporting

• Monitor website traffic, booking conversion,revenue performance, and campaign results.
• Analyze Google Analytics, booking engine data,and channel performance.
• Provide insights and recommendations to improvedigital performance.
• Support Corporate reporting requirements anddigital performance reviews.

Loyalty & CRM

• Promote ALL – Accor Live Limitless membershipand Ennismore Dis-loyalty programs.
• Drive member acquisition and encourage directbookings.
• Support CRM campaigns and guest engagementinitiatives.
• Work with Corporate teams on campaigns andmember communications.

Cross-functional Collaboration

Work closely with:

• Revenue Management on pricing, promotions, anddigital revenue strategies.
• Reservations to enhance the booking experienceand conversion opportunities.
• Sales on corporate and leisure campaigns.
• Marketing on brand content, social media, andcampaign execution.
• Accor and Ennismore Corporate Digital,E-commerce, Distribution, and CRM teams on regional and global initiatives.

Key Performance Indicators (KPIs)

• Direct booking revenue growth
• Website conversion rate
• Website traffic and engagement
• Cost of acquisition
• Return on ad spend (ROAS)
• Google Ads performance
• Email campaign open and conversion rates
• OTA contribution versus direct contribution
• ALL member enrollments
• Campaign performance and ROI

Tell employers what skills you have

Socialization
Lead Management
Websites
Brand Story
Visual Identity
digital marketing strategy development
Instagram
Strategic Brand Positioning
TikTok
Hotel Design
Email
LinkedIn
Digital Marketing Management