Develop and execute strategic technical sales and business development plans to achieve revenue, profitability, and sustainable business growth targets.
Identify, develop, and secure new customers, projects, applications, market segments, and business opportunities across Singapore.
Establish and maintain strong relationships with contractors, developers, consultants, applicators, distributors, and key industry decision-makers.
Deliver technical sales solutions through product presentations, demonstrations, field trials, technical specifications, troubleshooting, and value-driven recommendations tailored to customer requirements.
Manage key accounts, strategic projects, distributors, and sales channels to strengthen customer retention, expand business opportunities, and increase market share.
Analyze market trends, competitor activities, pricing strategies, and evolving customer needs to identify growth opportunities and support commercial decision-making.
Collaborate closely with Marketing, Technical, Operations, Finance, Quality, R&D, and Service teams to develop and deliver effective, commercially viable customer solutions.
Lead, coach, and develop the sales team through structured training, field coaching, target setting, pipeline management, performance monitoring, and regular performance reviews.
Foster a high-performance culture centered on customer focus, accountability, teamwork, professionalism, continuous improvement, and integrity.