Retail Store Manager

Roles & Responsibilities

Foster and enhance a sales-driven culture within the retail store, aligning with both operational and strategic guidelines, to achieve or exceed sales targets, KPIs, and profitability goals, positioning PUMA as the fastest sports brand in the world.

Key Responsibilities, but not limited to

Sales and Profitability:

• Ensure the store consistently achieves/exceeds sales, KPIs, and profitability goals.
• Use short and long-term planning, expense control, sales, and service.

Customer Experience:

• Guarantee high standards of customer experience in line with PUMA brand values and service standards.

Team Management:

• Participate in recruiting, avoid shortage of staff, train, develop, and manage high-performing team and employees.
• Hold team members accountable through productivity conversations, coaching, recognition, and performance actions.
• Participate in performance appraisals of the team.

Sales Floor Engagement:

• Spend 80% of working time on the sales floor engaging with customers, selling, and coaching employees.

Operational Efficiency:

• Identify, interpret, diagnose the performance of the store as based on controllable operational KPI’s (including but not limited to CR, UPT, ATV) and lead the team accordingly.
• Control PEX costs of the store and ensure efficient staff schedule to achieve Sales and KPIs targets while providing excellent customer service.
• Ensure completion of training programs (Local and Global).

Business Analysis:

• Analyze customer profiles, buying trends, and competitive information to drive business.
• Communicate and provide feedback to the Area/District Manager.

Loss Prevention:

• Implement and monitor Loss Prevention education, training, and awareness programs.
• Ensure compliance with Loss Prevention and Operational standards.

Inventory Management:

• Oversee the execution and processing of incoming and outgoing merchandise.
• Achieve or exceed Inventory and Shrink goals; manage Physical Inventory counts.

Retail Marketing and Instore Communication:

• Execute and manage Marketing initiatives and events within budget.
• Maintain strong communication with local PR and marketing.

Store Operations:

• Participate in new store openings/closings; travel may be required.
• Attend Store Manager Meetings and offsite training as required.
• Process POS transactions (sales, exchanges, discounts and refunds) accurately; Ensure POS access right are up-to-date and comply with Retail P&Ps.
• Maintain Visual Guidelines and store presentation standards.
• Ensure store maintenance needs are communicated and addressed promptly.

Compliance and Safety:

• Comply with all Policies and Procedures, operational core competencies, and key accountabilities.
• Maintain a safe and compliant working environment for all Store Associates and Customers.
• Work non-traditional hours as required (weekends, evenings, holidays, overtime).

Skills required

Leadership and Problem Solving

The ability to inspire and motivate the team through clear and empathetic communication and leading by example to meet store targets; to possess knowledge and experience to develop the team and promote its professional growth through continuous support and mentorship; to manage and resolve disputes in a constructive manner; to make strategic hiring decisions that strengthen the store team to achieve greater goals.

Sales Performance and Customer Experience Management

Knowledge and experience of analysis and proper interpretation of sales data, store KPIs, and store processes in order to achieve store sales targets. The ability to monitor store performance metrics and to analyze this information to find solutions for exceeding sales targets. Retail financial acumen. Solid knowledge of customer experience and impact of service standards on the store sales and its alignment with brand values.

Operational Efficiency

The ability to set clear objectives both individual and collective, identify necessary resources as required to achieve these goals. The ability to interpret and diagnose the store performance as based on controllable operational KPI’s (including but not limited to CR, UPT, ATV), Solid experience of weighting potential risks and benefits prior to making decision, ensuring that their choices support the organization’s overall strategy. Prioritizing of tasks, resources, effective delegation of responsibilities, and managing staff scheduling to maximize team and store productivity via meeting deadlines and achieving set sales targets, and the proper inventory management. The ability to foster a culture of trust, collaboration, and alignment, ensuring everyone is working towards the same objectives.

Agility/Adaptability

The capability to swiftly adapt to changes, including new policies, procedures, manuals, and strategies; adeptly navigate environmental, political, and social challenges impacting store operations and human resource management; learn and implement new technologies, software solutions, and approaches; make rapid, well-informed decisions through comprehensive analysis; prioritize effectively while multitasking; resolve problems promptly; and maintain resilience under pressure.

Technical Proficiency

Confident PC user, solid knowledge of reporting tools (e.g. BI) and experience with operating POS systems.

Experience
Experience in the role: Minimum of 2 years of management experience in a focused, customer service oriented retail environment (preferably apparel/footwear), with a result-driven track record.

Tell employers what skills you have

store presentation
Communication
competitive information
Training Programme Design
Housekeeping
budget policy
Interpersonal Skills
Achieving Sales Targets
store standards
guidelines for maintenance
achieving KPIs
Customer Focus
Sales Training
Customer Service
Scheduling