Director of Sales

Roles & Responsibilities

Director of Sales (Upscale Lifestyle Hotel)

About the Company

Our client is an internationally branded lifestyle hotel located in central Singapore. The property offers well-appointed guestrooms and suites, multiple event venues, and a range of dining and drinking concepts, with a distinctive design identity that sets it apart from conventional hotels. It sits within a global hotel group, benefiting from an established network and loyalty base, while being run with the character and agility of an independent property.

Job Description

Our client requires a Director of Sales to set the commercial strategy across rooms and events, balancing corporate, group and leisure segments while leading a high-performing sales team. This role carries full accountability for sales targets, forecasting, and market strategy, with genuine influence over how the property performs commercially.

Responsibilities

• Set the strategy connecting rooms and events sales, ensuring balanced focus across both revenue streams
• Determine resource allocation across corporate, group and leisure segments based on market behaviour and demand shifts
• Drive sales for a significant events business spanning multiple venues, covering corporate off-sites, incentives, launches, and celebrations
• Establish, track, and defend sales targets, forecasts, Key Performance Indicators (KPIs) and performance metrics
• Ensure accurate sales forecasting and genuine Customer Relationship Management (CRM) discipline across the team
• Monitor competitive landscape, distribution channels, and customer insights to inform commercial strategy
• Manage, mentor, and motivate the sales team to develop talent and drive results
• Leverage global sales offices, an international loyalty base, and partner channels to maximise business opportunities

Requirements

• Minimum 8 years of experience in a corporate or business development role within the hotel industry
• At least 3 years in a leadership role
• Proven track record identifying and securing new business across corporate, leisure, and group segments
• Deep understanding of hospitality market dynamics, distribution channels, and customer segments
• Confidence establishing sales targets, forecasts, KPIs, and performance metrics, and holding a team accountable to them
• Proficiency in Microsoft Office and Outlook
• Flair for presentations, both in-person and virtual
• Keen eye for detail and a creative, customer-focused approach to problem-solving
• Ability to manage multiple priorities and ongoing projects simultaneously
• Proactive, goal-oriented attitude with a gift for building lasting business partnerships

Preferred Qualifications

• Prior knowledge of Customer Relationship Management systems such as Opera or Delphi
• Relevant diploma or degree in Hospitality or Tourism Management

Why Join This Role

This role offers genuine commercial ownership at a property with real character and a distinctive design identity, backed by the network and loyalty base of a global hotel group. You will lead a full-service sales function spanning distinctive event venues and a balanced multi-segment client base, with direct accountability for the numbers you set and defend.

Employment Details

Employment Type: Full-Time, Permanent

Work Arrangement: On-Site

Location: Singapore

Experience Level: Minimum 8 Years (3+ Years in Leadership)

Tell employers what skills you have

Revenue Streams
Business Insights
Identifying New Business Opportunities
Hospitality Industry
Event Sales
Priority Management
Business Vision
Sales Forecasting
Team Leadership
Forecasting Models
Resource Allocation
Presentation Skills
Artistic Eye
Sales Training
Hotel Management
Microsoft Outlook
People Management
Hospitality
Channel Business