General Manager, FMCG

Roles & Responsibilities

General Manager — Singapore
Full-time | Reports to Regional VP of Asia

About the Role

We are assisting a global leader within the consumer sector to seek an experienced General Manager to lead their Singapore business. This is a high-impact leadership role with full P&L accountability and direct oversight of Sales, Marketing, and Trade Marketing functions. The ideal candidate brings deep commercial expertise across both take home and on-premise channels, along with a proven track record in distributor and wholesaler management.

Key Responsibilities

• Own full P&L responsibility for the market, driving profitable growth across all business units
• Directly lead and develop Sales, Marketing, and Trade Marketing teams, ensuring alignment on commercial strategy and execution
• Build and execute channel strategies across on-premise (bars, restaurants, hospitality) and take-home (retail, e-commerce, wholesale) segments
• Manage and strengthen relationships with distributor and wholesaler partners, including contract negotiation, performance management, and route-to-market optimization
• Translate global brand strategy into locally relevant marketing and trade activation plans
• Monitor market trends, competitive dynamics, and consumer insights to inform commercial decision-making
• Partner cross-functionally with Finance, Supply Chain, and global category teams to ensure operational excellence
• Represent the company with key trade partners, industry stakeholders, and at market events

What We're Looking For

• 10+ years of progressive commercial leadership experience in FMCG/consumer goods, with prior GM, Country Manager, or senior Sales/Marketing leadership experience
• Demonstrated success managing both on-premise and take home channels
• Strong track record in distributor/wholesaler management, including negotiation and performance optimization
• Experience leading integrated Sales, Marketing, and Trade Marketing functions
• P&L ownership experience in a matrixed, multinational organization
• Strong commercial acumen paired with strategic and analytical thinking
• Excellent leadership, stakeholder management, and cross-cultural communication skills
• Bachelor's degree required; MBA preferred

What We Offer

• Competitive compensation and performance-based incentives
• Opportunity to lead a high-visibility market within a global organization
• Collaborative, growth-oriented culture with strong career development pathways

Salaries in this job posting are for indication purposes only, and should not be used as a reference towards the candidate's final offer. Interested applicants please share your resume with current and expected salary. We apologise in advance that only shortlisted candidates will be contacted.

Posting Personnel:

Grace Lee (R1331930)

Platform&Co Pte. Ltd.

Co. Registration: 201936542N

EA License: 21C0783

Tell employers what skills you have

Sales Channel Management
Maintain Relationships With Suppliers
Operational Excellence
Consumer Insight
Commercial/Business Acumen
Global Marketing Strategy
Trade Show Strategy
Trade Associations
MBA
Sales & Marketing Functions
Multinational
Cross-cultural Communication Skills
Business Growth
Generate Sales Leads
distributor management system
Sales & Marketing Leadership