Marketing & Digital Growth Specialist
Roles & Responsibilities
About the company
At Miraco Nutripharm, we are dedicated to advancing health & improving lives. Our goal is to relieve 1 billion people worldwide of pain & discomfort. If you know of anyone who has been worried about or suffered from any health problems, join us in making a positive impact by reducing the pain & distress others have to endure.
Job description
We are seeking an operational, highly adaptable Marketing & Digital Growth Specialist to serve as the direct support to the Marketing Manager.
This role is designed to bridge traditional on-the-ground marketing operations with full-stack digital performance execution. You will be responsible for managing day-to-day sales enablement, event execution, vendor logistics & field media capture, while simultaneously owning performance ad management (Meta/Google), e-commerce storefront optimization (Shopify/Shopee/Lazada/TikTok) & lifecycle marketing (Klaviyo/WhatsApp). Furthermore, you will support regional marketing rollouts & localization efforts as we expand across Southeast Asia & target Greater China markets.
Key Responsibilities:
Digital Marketing, Creative Strategy & Performance Media
Paid Media Execution (Meta & Google):
Meta Ads Manager: Build, launch & manage conversion-focused campaigns (Advantage+ Shopping, Catalog Ads & Manual Retargeting) to drive traffic to Shopify & Marketplaces
Google Ads (PMAX & Search): Oversee Performance Max & Search campaigns to capture high-intent health & supplement queries
Full-Funnel Creative Strategy: Craft tailored creative strategies for B2C & B2B audiences optimized for platform-specific formats (e.g., Meta carousel ads, Meta/TikTok Reels, Shopee/Lazada e-commerce banners)
A/B Testing & Optimization: Formulate hypotheses for creative elements (hooks, CTAs, visual styles, copy length) & run A/B tests to systematically improve Click-Through Rates (CTR) & Return on Ad Spend (ROAS)
Precision Tracking & UTM Tagging: Implement a standardized UTM tagging nomenclature across all campaigns, EDMs, WhatsApp blasts & affiliate links to ensure 100% attribution accuracy in Google Analytics 4 (GA4) & Shopify. Monitor the customer path from first touchpoint to conversion
Media Budget Optimization: Manage ad spend budgets effectively, scaling winning creatives & optimise underperforming ads based on real-time ROAS & Cost Per Acquisition (CPA) data
Content Production
Performance Creative Development: Lead end-to-end creative production for organic & paid media (Meta, TikTok, Google/YouTube) with a focus on high-volume, quick-turnaround testing
Video & Static Creation: Produce & edit native social content, including UGC-style video, product demos & testimonials using tools like CapCut or Premiere Pro, as well as static ad variations & storefront banners
Copywriting: Write high-converting ad copy, landing page headlines & social captions that align with brand voice & healthcare regulatory requirements
Generative AI Integration: Utilize AI tools & prompt engineering to efficiently generate high-quality video & image assets for testing cycles
E-Commerce & Social Media Account Ownership
E-Commerce Storefront Custodian: Maintain & integrate winning creative messages across official storefronts on Shopify, Shopee, Lazada & TikTok Shop (product pages, banners) to maximize conversion rates
Social Accounts Ownership & Community Management: Act as the "Brand Guardian" for official accounts on Meta (FB/IG) & TikTok. Ensure profiles feature updated bios, Linktree/Shopify integrations & highlighted stories
Content Programming & Scheduling: Maintain a consistent content calendar balancing educational, lifestyle & promotional posts
Active Social Listening & UGC Mining: Monitor comments & DMs to identify customer pain points for new content hooks & curate customer testimonials to deploy as high-converting growth assets
CRM, Lifecycle Marketing & Retention
EDM & E-Newsletter Strategy: Develop & execute a high-frequency newsletter calendar via Klaviyo, including educational insights & promotional product-launch/seasonal campaigns
Automated Flow Management: Design & execute end-to-end email & WhatsApp automation (e.g., Welcome series, Post-Purchase care, Win-back flows & Replenishment Reminders)
Subscription & Loyalty Optimization: Craft compelling creative & copy for subscription programs, optimizing triggers to reduce churn, increase Customer Lifetime Value (CLV) & grow Monthly Recurring Revenue (MRR)
WhatsApp Marketing: Integrate direct-to-consumer WhatsApp communication for personalized consultations, loyalty rewards & rapid promotions
Day-to-Day Marketing Operations & Brand Execution
Execute Business & Marketing Initiatives: Execute effective marketing & business development initiatives tailored to each health supplement brand to increase market share, achieve revenue & reach profitability targets in line with overall business objectives
Budget & Spend Monitoring: Track & monitor marketing budget allocations, campaign expenditures, purchase orders (POs) & invoices to ensure optimal ROI, resource allocation, & strict adherence to financial targets
Marketing Collateral Development: Manage the end-to-end production of printed & digital collaterals (e.g., product packaging, brochures, POSM displays & email newsletters), liaising with print vendors & briefing internal design teams
Marketing Collaterals Inventory Management: Monitor & maintain inventory levels of promotional materials, product samples & event displays to support ongoing on-ground campaigns.
Field Media Capture & Event Execution
Medical Conferences & Sponsorships: Lead on-the-ground setup, booth operations & logistics for major medical association conventions & trade events (e.g., Singapore Orthopaedic Association - SOA, Malaysian Orthopaedic Association - MOA)
CME Workshop Coordination: Support Continuing Medical Education (CME) seminars for healthcare professionals—managing attendee invites, venue logistics, collateral preparation & post-event survey collation
On-Site Media Capture: Direct & capture raw video footage & photos during events, social media content creation & patient/doctor testimonial shoots using mobile/camera gear
Digital Handoff & Asset Tagging: Organize raw media assets, write clear creative briefs & storyboards & transfer files to internal design teams (for video editing/graphics) or deploy them directly across paid ad channels
Sales Team Enablement & Trade Support
Sales Collaterals: Develop & update product brochures, product samples & promotional offers to empower the Sales team
Retail Pharmacy Activations: Coordinate trade marketing collaterals, listing campaigns & point-of-sale displays for retail pharmacy chains
Compliance & Brand Integrity
Regulatory Compliance: Safeguard brand credibility by ensuring all promotional messaging remain factual, align with company values & strictly comply with regional healthcare advertising standards & product claim guidelines
Requirements:
Education: Bachelor’s degree in Marketing, Business, Communications, Life Sciences, or a related field
Experience: 2–4 years of hands-on marketing executive experience, combining general marketing operations with full-stack digital marketing & e-commerce execution
Performance Marketing: Proven hands-on experience setting up, managing & optimizing paid ad campaigns within Meta Ads Manager & Google Ads
E-Commerce Ecosystems: Direct experience managing content, storefronts & promotions on Shopify, Shopee, Lazada & TikTok Shop
Technical & Analytics Proficiency: Working knowledge of Google Analytics 4 (GA4), UTM tracking structures & CRM/EDM automation tools (Klaviyo preferred)
Design & Editing Tools: Proficient in producing rapid static & video content using CapCut, Canva, Premiere Pro, Photoshop, or Illustrator
Language Proficiency: Fluency in spoken & written Mandarin is required to effectively liaise with Mandarin-speaking healthcare professionals, retail pharmacy partners, media platforms & suppliers/vendors
On-Ground Operations: Strong event execution, vendor management & trade marketing coordination skills
Content Capture Instincts: Confident in capturing raw smartphone/camera footage during events & directing quick on-site interviews
Tell employers what skills you have
Marketing / Public Relations
Conversion Campaigns
B2B Marketing
Sales Management
Video Production
Ad Exchanges
Mandarin Chinese
Monitoring Campaign Performance
Capturing video
Google
Media Strategy Development
Conversion Tracking
Advertising Management
Web Content
Google Analytics
Terminology Management