Director of Sales & Marketing

Roles & Responsibilities

We are seeking a dynamic and strategic Director of Sales & Marketing to lead the Sales team in driving revenue growth, expanding market presence, and enhancing brand visibility.

Position Summary:
The Director of Sales & Marketing will be responsible for developing and executing comprehensive sales and marketing strategies that maximize revenue, optimize market share, and build strong customer relationships. The leader should possess with a deep understanding of the hospitality industry, excellent communication skills, and proven experience in sales and marketing.

Key Responsibilities:

· Develop and implement strategic sales and marketing plans aligned with the hotel’s goals.

· Lead and inspire the sales and marketing team to achieve targets and deliver outstanding results.

· Identify new business opportunities and cultivate relationships with corporate clients, travel agents, event planners, and other partners.

· Oversee digital marketing initiatives, including social media, website content, SEO, and online advertising.

· Collaborate with the revenue management team to optimize pricing strategies and inventory management.

· Analyze market trends, competitor activities, and customer feedback to refine sales and marketing strategies.

· Prepare and manage the sales and marketing budget, ensuring efficient allocation of resources.

· Provide regular reports and insights to senior management on sales performance and marketing effectiveness.

Qualifications:

· Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or related field

· Minimum of 5 years of progressive experience in sales and marketing within the hotel or hospitality industry, including leadership roles.

· Proven track record of achieving and exceeding sales targets.

· Strong knowledge of hospitality sales channels, market segmentation, and customer behaviour.

· Expertise in digital marketing tools and platforms.

· Exceptional leadership, negotiation, and interpersonal skills.

· Ability to analyze data and market trends to make informed decisions.

· Excellent verbal and written communication skills.

Tell employers what skills you have

Business Administration
Market Trend Analysis
Development of Strategic Marketing Plans
Identifying New Business Opportunities
Achieving Sales Targets
Hospitality Management
Marketing
Customer Feedback and Relationship Management
Sales Performance Management
Revenue Optimisation