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MARIBANK SINGAPORE PRIVATE LIMITED
Head of Marketing - MariBankMARIBANK SINGAPORE PRIVATE LIMITED • D05 Pasir Panjang, Hong Leong Garden, Clementi New Town, SG
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Head of Marketing - MariBank

Head of Marketing - MariBank

MARIBANK SINGAPORE PRIVATE LIMITED • D05 Pasir Panjang, Hong Leong Garden, Clementi New Town, SG
9 days ago
Job description

Roles & Responsibilities

Job Description

  • Lead marketing campaigns and strategic partnerships with ecosystem partners, merchants, platforms, and financial institutions to expand customer reach and drive acquisition.

  • Develop and execute brand-building initiatives from the ground up, including brand positioning, go-to-market strategy, and integrated marketing communications across digital and traditional channels.

  • Build, lead, and develop a high-performing marketing team across performance marketing, brand, CRM, product marketing, and analytics functions.

  • Drive customer acquisition and brand growth through data-driven and partnership-driven marketing strategies, with ownership of ROI, Customer Acquisition Cost (CAC), and Customer Lifetime Value (LTV).

  • Oversee campaign development from creative concept and audience targeting to execution and performance measurement.

  • Collaborate cross-functionally with Product, Data, Risk, Legal, and Compliance teams on marketing plans, partnership proposals, and customer engagement initiatives.

Requirements

  • Minimum 10 years of relevant full-time experience in marketing, including experience in brand, campaign, or other relevant marketing functions.

  • Demonstrated experience in managing co-marketing campaigns and partnerships with external stakeholders (e.g., merchants, platforms, financial institutions, or ecosystem partners).

  • Experience leading and developing marketing teams comprising at least 10 team members.

  • A Bachelor's degree or higher qualification, in any field of study.

  • Experience in digital marketing, including customer acquisition, performance marketing, or data-driven campaign optimisation, is preferred.

  • Proficiency in integrated marketing and corporate communications, including mass media, public relations, and reputation management, is preferred.


Tell employers what skills you have

Product Marketing
Campaign Development & Execution
Integrated Marketing Communication
Brand Positioning
Management of Marketing Team
Go-to-market Strategy
Marketing Performance
Marketing Partnerships
Digital Marketing Strategy
Customer Acquisition Strategy
Platforms
Co-Marketing Campaign
Support Marketing Team

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Head of Marketing - MariBank • D05 Pasir Panjang, Hong Leong Garden, Clementi New Town, SG