Roles & Responsibilities
We are seeking a driven and creative Marketing Manager to lead marketing initiatives across our growing mobile retail, repair, accessories, and trade-in business. The role involves developing and executing marketing strategies to boost footfall, enhance brand presence, and drive both B2C and B2B growth. You will oversee campaigns across digital, social media, in-store promotions, partnerships, and events, ensuring alignment with our brand concept.
Key Responsibilities :
- Develop and implement integrated marketing strategies for retail outlets, repair services, and trade-in programs.
- Manage digital marketing channels (Google, Meta, Chinese social media, SEO / SEM, email, WhatsApp engagement, website).
- Plan and execute campaigns to increase foot traffic, sales conversions, and customer loyalty.
- Collaborate with operations, sales, and design teams on promotions, signage, lightbox displays, and seasonal campaigns.
- Drive content creation (videos, posts, customer stories) to strengthen brand positioning.
- Monitor and analyze campaign performance, market trends, and competitor activities.
- Manage marketing budget, track ROI, and report results to management.
- Build partnerships with malls, distributors, and brand partners to expand market reach.
Requirements :
Diploma / Degree in Marketing, Business, Communications, or related field.3–5 years of experience in retail, FMCG, or consumer tech marketing.Strong knowledge of digital marketing, social media, and retail promotions.Creative mindset with strong project management and execution skills.Excellent communication and copywriting abilities (English; Chinese proficiency an advantage).Data-driven with good analytical and reporting skills.Ability to thrive in a fast-paced, multi-outlet retail environment.Tell employers what skills you have
Foot
Budgets
SEM
Advertising
Product Marketing
Social Media
Customer Loyalty
Marketing Strategy
FMCG
Marketing
Strategy
B2B
Project Management
Digital Marketing
Copywriting
Integrated Marketing
Facebook
Google Analytics
SEO
Web Development