Associate Director, Culture

Job Responsibilities

• Be the epi-center of the culture team – inspire them, focus them, collaborate with clarity and momentum
• Act as a unifying force across the entire organization, working closely with the brand, comms & content teams, to translate well defined plans into effective, authentic branded communications & experiences
• Cultivate a positive and trust-centric working relationship with the Culture cluster and respective business units, understand their mandate, thinking and philosophy in the curation of the exhibitions and programmes and events.
• Collaborate with internal business units to plan, develop, implement and evaluate marketing campaigns and promotions with effective ROI to drive revenue and visitation to ArtScience Museum, Attractions and Entertainment at Marina Bay Sands.
• Work closely with internal departments such as Brand & Advertising, eCommerce, Social Media and Communications to develop online and offline integrated marketing campaigns to reach our key target audiences.
• Support, mentor and develop team to ensure seamless team support and execution of marketing strategies as well as personal development.
• Work with media agency to manage media budget, ensure effective media ROI, track and optimise campaign performance.
• Have a point of view, a desire and a vision to create and / or maximise the cultural impact of our brand through relevant, strategic opportunities
• Be the strategic gate keepers to ensure that all ideas, executions & campaigns are consistently delivering against our brand & business goals.
• Develop strong working processes & relationships based on mutual trust and expertise across our multi-faceted teams to deliver a working rhythm that facilitates both quality & efficiency.
• Collaborates to shape the big picture business and marketing context and ideas, as well as delivering on tactical executions with finesse
• Is a confident ambassador of our team to senior stakeholders, capable of consulting with leaders across departments, originating ideas & bringing the wider IR along the journey
• Advocates for the business internally, and keeps the agency team informed, focused, and enthused about the work and the business.
• Form meaningful relationships with people, being clear & approachable as this role must work with every department across the MBS ecosystem, from senior leadership to marketing, design, operations, customer service, sales, and distribution—to create a cohesive customer experience.
• Actively works to grow and develop the skills and abilities of junior team members
• Challenges direction, or the status quo, and seeks alternate perspectives and approaches in developing effective brand strategies.
• Proactively initiate and ideate new products and experiences to drive incremental visitation and revenue
• Ensure adherence to Compliance, SOPs and Approval / Budget processes
• Maintain marketing’s sphere of influence at the decision table
• Manage content updates and development for ArtScience Museum, Attractions and Entertainment across all on property platforms, website while working with eCommerce team to ensure timely updates and enhancing customer user experience to maximise ticket sales conversions.
• Develop and oversee the execution of communication marketing collaterals
• Management of marketing budget and forecast reports and ensure expenditure drives business objectives.

Job Requirements

Education & Certification

Experience

Other Prerequisites

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.