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Business Development Manager

Business Development Manager

BMW ASIA PTE LTDD04 Harbourfront,Telok Blangah, Sentosa Island, SG
10 days ago
Job description

Roles & Responsibilities

Responsibilities

  • Responsible for the sales, revenue and contribution margin targets for original parts, accessories, chemicals and lifestyle products for BMW & MINI in APAC region.
  • Responsible for the definition of the Customer Support strategy, the strategic initiatives and measures of the market.
  • Analyse the area of accessories, parts and lifestyle, identify potentials and derive marketing measures for short-term and long-term goals.
  • Implement Showroom Concept in Markets together with dealer development and dealers.
  • Budget planning and controlling.
  • Dealer visits with focus on main markets together with Area Manager.
  • Regular reporting of the activities

Main Activities

1. Aftersales Marketing

  • Develop and implement marketing measures and activities for the yearly marketing calendar that aims to improve customer satisfaction, service retention and achieve the turnover and profit results.
  • Consistent measurement of planned marketing activities against marketing goals.
  • Identify, develop and implement marketing activities with area managers and markets to support the achievement of parts sales target, customer satisfaction and service retention.
  • 2. Business Development

  • To propose and strategize the short-term and long-terms goals with Aftersales Director and Parts Manager in order to achieve turnover and profit results for BMW & MINI in APAC region.
  • Identify and evaluate potentials in new business area and derive marketing measures & activities.
  • Identify potential sales channels and activities with area managers and markets to achieve the turnover and profit results.
  • Work closely with business to identify, evaluate and steer the implementation of new products offers / projects together with Parts Manager & Area Managers that aims to improve customer satisfaction, service retention and achieve turnover and profit results.
  • Support Accessories Sales Managers, Field Force Aftersales Marketing and Aftersales Marketing Specialist at markets to identify potentials and increase revenue in parts, accessories and lifestyle business.
  • Provides input and directions to dealers on concept development for aftersales activities.
  • Communicates new products and product information to markets.
  • Development and implementation of projects at the point of sale to increase customer satisfaction
  • Identify and implement potential products offers / packages such as Service Inclusive, Value Service Package and Body & Paint that aim to improve service retention and achieve the turnover and profit for the region.
  • Creation and interpretation of business segment analyses for parts as well as analysis of current customer consumption behavior to derive potential development measures
  • Establish measures and activities that assist the markets / dealers in improving the body and paint business.
  • Develop and establish the aftersales CRM system / customer lifecycle management & measures to improve customer loyalty / retention and parts turnover.
  • 3. Marketing Budget

  • To propose and allocate marketing budget (marketing support for dealers, incentives, goodwill, warranty hub) with Aftersales Director for all markets and dealers.
  • To control and monitor the marketing budget.
  • Compliance to the provided marketing budgets for each markets, dealers and activities.
  • Manage and monitor dealers’ market support request and reimbursement process.
  • To coordinate with Finance for reporting templates.
  • 4. Dealer Coaching

  • To guide and provide training for the aftersales marketing responsible personnel or new hires in the markets / dealership with the necessary skills and knowledge on the aftersales CI requirements for the respective brand and aftersales marketing.
  • 5. Conference and Dealer Activities

  • To plan, organize the annual BMW Group Asia Aftersales Conference and / or Aftersales workshops for the region.
  • To plan, organize and coordinate the region incentive programs / trips.
  • 6. Other Business Units

  • New Car Product :
  • o To liaise, coordinate and support the new car product team in identifying and proposing suitable accessories for edition cars or display cars during event in the markets / dealership.

    o Together with the area manages, plan and propose the ideal layout, showroom concept and communication materials for the aftersales area in the showroom.

    7. Business Reporting / Communication

  • Consolidate, prepare and submit best practices to BMW AG and markets.
  • Informs, prepares and enables aftersales information exchanges through quarterly newsletter for the markets.
  • 8. Others

  • Communicates new and promotional products for internal staff purchases.
  • Tell employers what skills you have

    CRM

    Coaching

    Customer Lifecycle Management

    Budgets

    Lifestyle

    Aftersales

    Customer Support

    Customer Loyalty

    Incentive Programs

    Warranty

    Customer Satisfaction

    Business Development

    Concept Development

    Layout

    Turnover

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    Manager • D04 Harbourfront,Telok Blangah, Sentosa Island, SG

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