Lead go-to-market strategies for new and innovative features
— from early positioning to launch, iteration, and long-term growth.
Craft clear, culturally resonant messaging
that connects our products with global users and drives adoption.
Collaborate with cross-functional teams
— product, growth, creative, and occasionally our Vocalbeats initiatives — to bring cutting-edge ideas to life.
Analyze user behavior and market trends
to uncover insights and shape strategies that keep us ahead of the curve.
Drive experimentation and fast iteration
— testing new channels, formats, and creator-led campaigns to accelerate impact.
Develop playbooks and launch frameworks
to help teams replicate successful go-to-market approaches.
Be the voice of the user
— ensuring product and marketing decisions are grounded in empathy and real-world relevance.
Stay curious about emerging technologies
like AI and creator tools to identify new opportunities for growth.
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Marketing Assistant Manager • Singapore, Singapore, Singapore