Roles & Responsibilities
Position Details
- Department : Sales / Business Development
- Reports To : Senior Manager, Channel Sales
- Employment Type : Full-Time
- Category Focus : Small Domestic Appliances (SDA)
Job Summary
Lead growth initiatives in the SDA category.Identify new business opportunities and drive sales across B2B and B2C segments.Expand distribution channels and build strategic relationships with partners, distributors, and retailers.Key Responsibilities
Sales & Business Growth
Identify and develop new business opportunities in SDA (B2B & B2C).Drive market expansion via partnerships with distributors, retailers (offline & online), and channel partners.Develop and execute sales strategies to meet revenue targets (monthly, quarterly, annual).Monitor competitor activities and recommend competitive strategies.Channel & Market Development
Build and maintain strong relationships with retail chains, e-commerce platforms, and wholesale partners.Collaborate with marketing and product teams to launch new products and campaigns.Conduct market research to identify trends, customer preferences, and product gaps.Operational & Strategic Planning
Coordinate with product development, supply chain, and finance teams for operational readiness.Provide accurate sales forecasts, business plans, and performance reports.Manage pricing, product positioning, and promotional strategies to maximize profitability.Customer & Partner Relationship Management
Act as the main contact for strategic partners and key clients.Ensure high customer satisfaction through timely support, training, and after-sales service.Negotiate contracts, pricing, and commercial terms with partners.Requirements
Education & Experience
Diploma or Bachelor’s degree in Business, Marketing, or related field.3–7 years of experience in business development, sales, or key account management.Preferably experienced in consumer electronics or SDA sector.Skills & Competencies
Strong understanding of SDA products (e.g., kitchen appliances, personal care devices, home cleaning tools).Proven track record of achieving sales targets.Excellent negotiation, communication, and presentation skills.Analytical mindset with ability to interpret sales data and market trends.Strong network in retail and distribution channels.Self-motivated and able to work independently and in teams.Proficient in CRM tools, MS Office Suite, and market intelligence platforms.Others
Candidates who can start immediately will be an added advantage.Tell employers what skills you have
Negotiation
CRM
Market Research
Strategic Planning
Aftersales
Channel Partners
Relationship Management
Channel
B2B
Market Intelligence
Market Development
Presentation Skills
Customer Satisfaction
Key Account Management
Business Development
Personal Care