Event Sales & Marketing Manager

Job

Purpose : The Event Sales &

Marketing Manager is responsible for driving revenue growth by

promoting and selling SCC's services and event venues, including

the Banquet Hall, Pavilion and Northern Lights. The role involves

developing marketing strategies, creating new and innovative

products, identifying new business opportunities, setting and

achieving sales targets and managing client

relationships.

Key

Responsibilities : 1.

Sales & Business

Development : Identify

and pursue new sales opportunities to increase event bookings for

SCC's venues.

Develop and implement sales

strategies to maximize the use of the Banquet Hall, BBQ @ Pavilion,

Northern Lights and facilities for corporate functions, private

events, and other occasions.

Set realistic and

achievable sales targets in alignment with the club's business

goals, and ensure that these targets are met or

exceeded.

Build and maintain strong

relationships with potential clients, corporate partners, event

organizers, and

agencies.

2. Marketing

& Promotion :

Develop and execute marketing campaigns to promote the

event spaces through various channels (social media, digital

advertising, email marketing, etc.).

Collaborate with the Comms team to create compelling

content and promotional materials that showcase the club's event

venues.

Plan and organise promotional events,

open houses, and showcases to increase venue exposure to potential

clients.

3. Client

Relationship Management :

Ensure excellent customer service throughout the event

planning process, from inquiry to execution.

Handle client inquiries, provide quotations, and

negotiate contracts to close sales.

Maintain

ongoing communication with clients to encourage repeat business and

referrals.

4. Market

Analysis & Reporting :

Conduct market research to identify trends, competition,

and opportunities for SCC's event venues.

Prepare monthly sales and performance reports, tracking

key performance indicators (KPIs) such as revenue, number of events

and customer satisfaction.

Provide insights on

pricing strategies and competitive positioning to maximize

profitability.

5. Team

Leadership : Lead

diverse teams when project demands for it.

Collaborate with other departments to optimise service

delivery and overall guest

experience.

Key

Requirements : 1.

Education & Experience :

Diploma / bachelor's degree in marketing, Business

Administration, Hospitality, or a related field.

Minimum 5 years of experience in sales, marketing, or

event management, preferably within the hospitality or events

industry.

Proven track record of achieving

sales targets and increasing

revenue.

2. Skills

& Competencies :

Strong negotiation, communication, and interpersonal

skills.

Ability to develop and execute

marketing strategies.

Proficient in digital

marketing, social media management, and event management

software.

Excellent organizational skills and

attention to detail.

Ability to work

independently and as part of a team in a fast-paced

environment.

3. Other

Requirements : 1.

industry.

Flexibility to work on weekends,

evenings, and public holidays as required by events.

Strong problem-solving skills and ability to handle

high-pressure situations.