Social Media Manager

Roles & Responsibilities

Objectives of this role

• Increase engagement for existing audiences with high-quality social initiatives
• Acquire new followers by filling gaps in our marketing content output
• Align our brand with new and emerging trends
• Improve ROI through more consistently on-target messaging
• Identify new channels to embed our brand that align our marketing direction
• Glean insights from social data using monitoring tools
• Lead a team of Graphic Designer, Video Editor, Content Writer
• Contributes to the marketing strategy by leveraging social media to identify and acquire customers.
• Develops social media marketing plans and programs for each product and directs promotional support.
• Maintains online relations with customers by organizing and developing specific customer-relations programs.
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Creates new strategies for market development, acquiring and analyzing data, and consulting with internal and external sources.
• Maintains research database by identifying and assembling marketing information.
• Provides marketing information by answering questions and requests.
• Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
• Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains social media marketing staff by recruiting, selecting, training, and managing employees.
• Develops marketing staff by providing information, educational opportunities, and growth opportunities.
• Well Versed with AI software for example Nas.io, base44.com, https : / / storyteq.com / , https : / / www.getblend.com / blog / 10-best-ai-tools-to-use-for-content-creation /

Responsibilities

Tell employers what skills you have

Market Research

Designer

Media Strategy

Social Media

Video Editor

Marketing Strategy

Recruiting

Social Media Management

Strategy

Assembling

Market Development

Consulting

Social Media Marketing

Facebook

Scheduling

Directing