ELEMENT14 PTE. LTD. - Senior Marketing Executive - ASEAN

Roles & Responsibilities

Job Purpose :

Drive strategic marketing initiatives and customer lifecycle management (CLM) across the ASEAN region to accelerate customer acquisition, engagement, and retention.

Key Responsibilities :

• Develop and execute comprehensive Customer Lifecycle Management (CLM) strategies for ASEAN.
• Collaborate with Marketing and eCommerce teams to achieve customer acquisition targets.
• Design and implement integrated marketing programs focused on customer acquisition, retention, and growth.
• Partner with business leaders and stakeholders to develop and execute territory management plans.
• Lead the ASEAN segmentation strategy to identify and penetrate high-potential customer segments.
• Create and manage end-to-end marketing plans to drive revenue growth across owned segments.
• Plan and execute offline marketing activities including advertising, events, sales promotions, and integrated sales-marketing programs.
• Engage internal and external experts to deliver cost-effective CLM strategies tailored to the ASEAN market.
• Monitor market trends and industry dynamics to adapt CRM / CLM strategies proactively.

Key Challenges :

Skills, Experience & Qualifications :

Tell employers what skills you have

CRM

Market Research

Customer Lifecycle Management

Leadership

Advertising

Social Media

Dynamics

Segmentation

Marketing Strategy

Territory Management

Marketing

Strategy

Content Marketing

Customer Acquisition

Digital Marketing

Writing

Revenue Growth

Presentation Skills

Integrated Marketing

Stakeholder Management