Social Marketing & Content Specialist / Manager

About Soleil

Collective

Backed by Gauge

Capital, Soleil Collective is building a portfolio of leading

high-growth brands specializing in sunless tan, sun care and body

care products. Soleil accelerates growth and improves profitability

with sales, marketing, operations and strategic management

expertise.We have completed two acquisitions to date : Loving Tan

and Coco & Eve.

Loving Tan is the category

leader in prestige tanning, delivering the most natural-looking

tan. Proudly made on Australia's famed Gold Coast, the professional

quality, natural olive color and flawless application are beloved

by A-listers, creators and beauty lovers alike.

Coco & Eve's story starts in Bali, among

the island's volcanic beaches and lush rainforests. The brand

allows you to glow up like you just returned from a trip to

paradise with our sun-kissed, skin-loving tan products and

deliciously scented, efficacious haircare-all formulated the best

tropical Balinese ingredients.We are actively searching for

additional brands that are a strong fit with our portfolio and

vision with a goal of $200+ million in USD Sales through organic

growth and acquisition within the next 3-4

years.

About Coco &

Eve

Coco & Eve was founded in

2018, capturing the spirit of Bali with clean, vegan beauty

products, sprinkling its magic across all of our innovative

formulas. With 22 beauty awards and operating in 38 countries

across retail, Amazon & our direct channel, we are set to

continue our rapid growth. From haircare, suncare and skincare, we

combine clinically proven actives with tropical goodness and a

sustainable beauty

focus.

Requirements

This

role will play a pivotal role in driving brand heat, viral

awareness and first to market trends for the business with the

objective to engage and convert customers for Coco & Eve. The

role will be responsible for delivering a 360 social marketing

& content strategy to animate strong and original brand

campaigns and / or product launches anchored in data to help drive

profitable brand growth. You will live and breathe all things

beauty and social marketing obsessing over all trends; have a

strong eye for detail when shooting and editing content; and adopt

limitless creativity in your strategic

ideation

SOCIAL PLANNING &

EXECTION : Lead the

execution of the the approved social marketing & content

strategy to expand reach and engagement across all brand platforms,

focusing on brand storytelling, results focused content &

impactful content creation that delivers results

Spearhead the creative ideation of the TikTok content

strategy to elevate brand buzz & virality, driving high impact

content & views

Oversee the creative

ideation and implementation of the brand's content calendars &

shoot schedule, delivering fun, original and KPI focused content

with high engagement

Manage and achieve the

execution of the brand's KPI's for each social channel platform,

delivering increased brand growth, reach and engagements

Strategically identify and execute new content angles,

social trends, content creators and brand collaborations that will

drive positive growth for the brand's own channels

Management of social marketing budget spend, maximising

investment to deliver content with strong ROI to achieve business

goals

REPORTING &

ANALYTICS : Strong

analytical skills with the ability to interpret data to define ROI

is a must have

Oversee the organization and

execution of weekly & monthly campaign reporting

Work with line manager to deep dive and present quarterly

and annual brand reports, analysing brand performance metrics,

spend and ROI

Experience using Dash Hudson, or

other social marketing reporting tools advantageous

Analyse brand competitor data & content ideas and / or

angles to define content

strategy

TEAM

MANAGEMENT : Management

of x1 direct report based in Singapore and x1 co-shared line report

based in the USA

Oversee the execution of the

team's individual and shared KPIs

Management

of team's responsibilities and content execution across brand

categories

Work cross-functionally with

internal stakeholders including the Influencer Marketing, Design,

Paid Media & E-com

teams

REQUIREMENTS /

QUALIFICATIONS :

Bachelor's degree in marketing, communications or digital

marketing preferred

Minimum 4 years of proven

experience in social media marketing, with a track record in

campaign management, content creation and driving channel

growth

Experienced in managing culturally

diverse, regionally distributed team

Strong

knowledge of social media platforms (especially TikTok), influencer

trends and beauty market a must

Creative

thinker and good eye for detail to ensure accuracy and efficiency

in campaign planning and execution

Experience

working in beauty, FMCG or social marketing for retailer

preferred

Strong communication and

organisation skills, both on and off camera; cross-collaboration

with key stakeholders; third party talent & creative

partners

Must be comfortable filming and

featuring in content for brand content

Must be

comfortable applying and using fake tanning, natural tanning /

protection and haircare products for the purpose of filming content

for the brand

Must be comfortable travelling,

filming and creating content on location

Strong leadership to drive positive and strategic

impact

Proficient with editing software like

Adobe Photoshop and CapCut

Understanding of

legal and copyright regulations within social marketing

• Role based in Singapore head office
• Hybrid working office / home - 3 days / 2 days

Must be comfortable working flexible hours due to social

marketing requirements