Roles & Responsibilities
About Us
Since 2008, we’ve grown from Singapore’s first Korean fried chicken restaurant into a multi-brand group Hansik Dining Collective : Kko Kko Na Ra, The Gogi Jip, Halmae Gukbap, Hanyang Bulgogi, Chungsa Chorong, based at 33 Tras Street . With more openings ahead, we’re expanding our in-house content & marketing team.
Role Title
Social Media / Digital Marketing Specialist
What You’ll Do (Key Responsibilities)
- Content & Social : Plan monthly content calendars; post to Instagram & TikTok (feeds, Reels, Stories), and reply to comments / DMs.
- Video Creation : Shoot short-form content in-store; edit in CapCut / Premiere ; add hooks, captions, and on-brand text.
- Design : Create posters / menus / IG stories using Canva (Adobe Ps / Ai a plus) for online + in-store screens.
- Campaigns : Support promos, openings, collabs, KOL / influencer invites; prepare simple briefs and deliverable checklists.
- Reporting : Track weekly metrics (reach, saves, ER, profile visits, messages, clicks, bookings) and suggest improvements.
- Basic Ads (nice to have) : Set up / monitor simple Meta / TikTok ads (boosts, objectives, audiences, UTM links).
Must-Have Skills
Strong short-form video skills (shoot + edit) for IG / TikTokCanva proficiency; good sense of layout, typography, and brand consistencyClear written English; organized, fast, and detail-orientedComfortable filming in restaurants and working cross-brandGood-to-Have
Adobe Photoshop / Illustrator basicsExperience with Meta / TikTok Ads , Google Sheets / DocsKorean language or interest in Korean food / culturePhotography basics (lighting, framing, product shots)What Success Looks Like (Sample KPIs)
12–20 posts / Reels per month across brands with on-time deliveryRising saves , shares , and message clicks / bookings month-over-monthClear weekly report + 2–3 actionable ideas to test each monthWork Details
Location : 33 Tras Street, Singapore (on-site role; occasional shoots at odd hours)Schedule : 5-day work week (one weekend / evening shoot day when needed)Compensation : $2,500–$4,000 / month (DOE) + staff meals + dining perksStart : Immediate / within 2–4 weeksHow to Apply
Email anna.kkokkonara@gmail.com with subject : “Social Media Marketing – [Your Name]” and include :
CV / LinkedIn, 2) portfolio or IG / TikTok links, 3) 2–3 Reels you’ve edited, 4) your earliest start date + expected salary.Tell employers what skills you have
Advertising
Written English
Lighting
Restaurants
Social Media
Typography
Canva
Marketing
Digital Marketing
Photography
Facebook
Google Analytics
SEO
PPC
Layout